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研究生: 陳士元
Chen, Shih-Yuan
論文名稱: 以服務主導邏輯驅動商業模式轉型之研究:以思科為研究案例
A research of business model transformation driven by service-dominant logic: The case study of Cisco Systems
指導教授: 周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 79
中文關鍵詞: 商業模式服務主導邏輯資源整合制度質性研究
外文關鍵詞: Business Model, Service-Dominant Logic, Resource Integration, Institutions, Qualitative Research
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  • 摘要 I 誌謝 V 目錄 VI 表目錄 VII 圖目錄 VIII 第一章 緒論 1 第一節 研究背景與動機 2 第二節 研究目的與問題 4 第三節 研究內容與流程 5 第二章 文獻回顧 6 第一節 商業模式 6 第二節 服務主導邏輯 11 第三章 研究方法 18 第一節 質性研究法 18 第二節 個案研究 19 第三節 資料蒐集 24 第四節 資料分析 31 第四章 個案研究與發現 33 第一節 思科商業模式的改變 33 第二節 服務主導邏輯的影響 57 第三節 制度是輔助轉型的催化劑 67 第五章 討論、意涵與結論 71 第一節 研究討論 71 第二節 理論意涵 73 第三節 實務貢獻 75 第四節 研究限制與未來研究建議 76 參考文獻 78

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