科技、資訊、帶來時代的演進，也一波波改變企業的經營策略思維，管理學界藉由企業實務上的需求，發展與推動最無懈可擊的管理理論，如同80年代所興起的波特五力分析模型，是自外而內（Outside-in）的戰略，90年代所強調核心競爭力，是自內而外的企業戰略（Inside-out Corporate Strategy），到新世紀初掀起六標準差衡量。其追求目的是在幫助企業獲取更高的經營優勢及效率與更低的運作成本，但這些都是偏重企業品質、成本與速度，然而面對當前二十一世紀知識經濟時代，消費者知識與常識豐富，企業開始注重顧客價值主張(Customer Value Proposition)，雖然體現了顧客的需求，但企業亦是站在自己的觀點，由企業創造給予消費者接受的片面價值。
本研究，藉由探討 ｢價值共創」主張切入個案研究，並歸納VCC價值共創社群之 ｢價值共創策略思維的五步驟」模型，藉以觀察個案以漁業用捕撈燈具商業共創實務，推演出問題與因素間的互動環節，探究製造者與顧客之間在產品訊息不對稱(Information Asymmetric)下，如何藉由｢DART」技巧做為行動發起之方向與落實之影響，建立製造者與顧客及相關利害關係人之間 ｢共創價值」的境界，以供企業界推動 ｢價值共創」的實務運用參考。
本研究，採取質性研究方法之個案研究法，透過參與觀察法及初級資料之半結構式訪談法，與次級資料蒐集、整理，佐證資料來解析 ｢價值共創」的觀點，並從 ｢價值共創」主張加以分析探究過往文獻鮮少琢磨的 ｢達成價值共創境界，製造者與顧客及利益關係人之間的互動核心因素為何？」之成功關鍵研究。本研究，謹以此填補學術研究之缺口，以期能更臻於至善。

Science and information bring the evolution of the times, but also a wave to change the business strategy thinking of enterprises, management academics develop and promote the most impeccable management theory through the practical needs of enterprise, like the Porter’s “ Five Forces Analysis Model” that emerged in 1980s, is the strategy of the Outside-in. In the 1990s, to emphasize core competency was an Inside-out Corporate Strategy. By the beginning of the new century, six sigma measurement was pursued to help companies gain higher operating advantages and efficiency and lower operating costs. But these are all focus on the enterprise quality, cost and speed. However, facing the current age of Knowledge Economy in 21st century, rich consumer knowledge and common sense, enterprises begin to pay attention to customer value proposition, although reflects the needs of customers, but the enterprise is also standing in its own view, one-sided value created by the enterprise to consumers.
This study was attempted by strategic thinkers C.K. Prahalad as well as Venkat Ramaswamy's "Value Co-creation" for case study and summarize “Five Steps to Value Co-creation Strategic Thinking” by VCC (Value Co-create Community). To deduce the interaction between problems and factors by observing commercial practice of fishing lamps as study case. Explore how the "DART" technique can be used as the direction of action initiation and the impact of implementation under the asymmetry of product information between manufacturers and customers. To establish a state of "Co-Create Value" between the manufacturer, customer and the relevant stakeholders,to promote the "Value Co-Creation" practical application reference for industries.
This study adopts the Case Study method of Qualitative Research Method, through primary semi-structured interviewing and collect, collate secondary data then analyze the success key of “What is the core factors to achieve Value Co-Creation between the manufacturers and the customers and the relevant stakeholders?” This study is intended to fill the gap in academic research in order to achieving better deeds for business operation in the future.

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