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研究生: 蔡智昇
Tsai, Jhih-Sheng
論文名稱: 以線性網絡點過程探討外送員閒置時間待命區位之選擇
Investigating Food Delivery Rider Choice of Standby Locations During Idle Time: A Linear Network Point Process Approach
指導教授: 李子璋
Lee, Tzu-Chang
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 都市計劃學系
Department of Urban Planning
論文出版年: 2026
畢業學年度: 114
語文別: 中文
論文頁數: 142
中文關鍵詞: 外送員等單行為空間型構法線性網絡點過程負二項迴歸
外文關鍵詞: food delivery riders, idle-time standby behavior, Space Syntax, linear network point process, Negative Binomial Regression
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  • 近年來,外送產業隨著平台經濟(Platform Economics)快速發展,已由疫情期間的替代性服務,逐漸轉變為嵌入都市日常生活之常態化即時服務模式。外送員作為串聯平台運作與都市空間的重要行動者,其行為可區分為等單、取餐與送餐三個階段;其中,等單階段係指尚未接受任務前之閒置時間待命階段,外送員須自行選擇等待位置,並權衡接單效率、行動便利性、補給需求與環境條件,因此成為最能反映其空間需求與區位偏好的行為階段。實務上,等單行為常集中於商圈、路口及路側空間,呈現非隨機之空間分布特性,然而既有研究多著重於個案觀察或質性分析,較少於都市尺度系統性檢視其空間分布與形成機制。
    本研究以臺南市外送平台服務範圍為研究區域,將外送員等單行為視為發生於都市道路網絡上的線性空間事件,透過問卷調查蒐集實際等單點位資料,並據以建構跨尺度分析架構。於路段層級,以道路路段為分析單元,整合空間型構法(Space Syntax)指標、活動暴露、補給設施可及性與路段環境條件,探討等單事件發生強度之影響因素;於路段內層級,則進一步分析微觀空間條件對實際停等位置選擇之影響。方法上,以線性網絡非齊次卜瓦松點過程(Linear Network Inhomogeneous Poisson Point Process, LN-IPPP)作為事件強度分析之概念架構,並考量資料具過度離散特性,採用負二項迴歸模型(Negative Binomial Regression, NBR)進行估計;另透過累積分布曲線(concentration curve)、命中率與 AUC 指標進行模型驗證。
    研究結果顯示,外送員等單行為於都市道路網絡中呈現明顯之非隨機集中分布特性。於路段層級中,路網效率、活動暴露與補給條件對等單事件發生強度具有顯著正向影響;於路段內層級中,補給可及性、巷弄位置、活動暴露與綠視率對實際停等位置選擇具有顯著或邊際顯著影響。模型驗證結果顯示,本研究模型具有良好辨識能力,前20%高潛力路段可涵蓋約70 %之等單事件,AUC達0.84以上。綜合而言,外送員等單行為可被理解為由「路段選擇」至「路段內位置選擇」之跨尺度兩階段決策過程。本研究補充既有研究對外送員等待行為之都市尺度空間分析不足,並可作為未來都市空間管理、路側停等空間規劃及平台營運策略優化之實證參考。

    This study examines food delivery riders’ idle-time standby behavior in Tainan City, Taiwan. Rather than treating standby behavior as ordinary parking or resting, this study conceptualizes it as a spatial event occurring along the urban road network. Based on questionnaire-based standby location data, Space Syntax indicators, platform restaurant POIs, amenity facilities, land-use data, and street-view-based environmental variables, this study develops a two-stage analytical framework. The road-segment-level model examines which road segments are more likely to attract standby events, while the within-segment-level model examines where riders actually stop within selected segments.
    Methodologically, the study adopts the Linear Network Inhomogeneous Poisson Point Process as the conceptual framework and applies Negative Binomial Regression to address overdispersion in event count data. The results show that standby behavior is not randomly distributed. At the road-segment level, order activity exposure, amenity accessibility, and network integration are key factors shaping standby event intensity. At the within-segment level, amenity accessibility, alley-adjacent locations, fast-food restaurant adjacency, stopping feasibility, and order activity exposure further influence actual stopping locations. Model validation shows that the models have good discriminatory performance. Overall, the findings suggest that food delivery riders’ standby behavior is a cross-scale spatial decision-making process, from road-segment selection to within-segment location choice.

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究架構及流程 4 第二章 文獻回顧 6 第一節 外送員行為相關研究 6 第二節 空間型構法(Space Syntax) 13 第三節 空間事件與線性網絡 20 第四節 文獻回顧總結 24 第三章 外送員等單行為實務觀察 26 第一節 平台機制差異 26 第二節 等單行為之時間特性 28 第三節 等單行為之實務特性 29 第四節 總結 31 第四章 研究設計 32 第一節 研究架構 32 第二節 研究範圍 34 第三節 問卷設計 40 第四節 研究假說 49 第五節 研究方法 51 第六節 資料收集與處理 54 第五章 研究成果 70 第一節 路段層級分析 70 第二節 路段內層級分析 78 第三節 假說檢定 87 第四節 綜合討論 89 第六章 模型驗證 92 第一節 預測能力驗證 92 第二節 受訪者層級穩健性與樣本外驗證 96 第三節 跨尺度一致性驗證 100 第四節 行為合理性驗證 104 第五節 模型限制與補充解釋 108 第七章 結論及建議 110 第一節 研究貢獻 110 第二節 研究應用建議 112 第三節 研究限制及建議 115 參考文獻 116 附錄一 問卷 121 附錄二 問卷樣本基本資料統計表 127 附錄三 問卷樣本主觀偏好量表結果 128 附錄四 模型診斷補充資料 129

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