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研究生: 陳天宇
Chen, Tien-Yu
論文名稱: 木材銷售至自造空間的創新方式──以木百貨為例之實務型研究
An Innovative Approach to Selling Wood Material to Makerspaces:A practice-based research of Woodmall
指導教授: 劉舜仁
Liou, Shuenn-Ren
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 創意產業設計研究所
Institute of Creative Industries Design
論文出版年: 2017
畢業學年度: 105
語文別: 英文
論文頁數: 83
中文關鍵詞: 木料產業創客社群創新方法供應鏈系統夥伴關係
外文關鍵詞: Wood-Material Industry, Makerspace Community, Innovative Approach, Supply System, Partnership
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  •   台灣自1991年起木業開採即以高度保存停止砍伐為主要木業政策,在於人工造林以及林業砍伐都大幅低於標準值。同時國際原木料市場提供豐富多樣的原木且穩定供應,帶動台灣木料供應商跨國進貨的風氣,取代台灣原木料匱乏的現況。如此機會對於直接進口木料並唯一導入線上銷售系統的木百貨而言是可經營的開端。木百貨於2016年成立,期待找出市場契機,並解決木料市場供需問題。

      本研究專注於木百貨第一階段市場目標,以穩固產業下游市場為主,並瞄準在台灣剛萌芽的創客商機,期待經由創客打開品牌知名度;研究目標更期待為木百貨建立經營創客空間市場的創新方式,以帶來木百貨市場價值。研究過程以操作數種銷售方式作為前導,經重要發現與收穫後,發展出一套系統性的創新方式,以作為接觸創客空間最理想的策略模式,並進而打開幕百貨品牌知名度。另一個層面,創客空間是共享設計空間,主要2015年起在台灣開始萌芽。木百獲期待切入新興的藍海市場已帶來效益。對於新型企業以及藍海市場的媒合,「木百貨以銷售出發的角色定位,如何帶來為產業注入創新方式」是值得探討的。

      延續此架構,研究獲得了對於木百貨以及創客社群正面的重要成果。木百貨及創客社群都因為創新方法而帶來雙贏的效益,上游供應鏈的木百貨提供下游消費者木料,而藍海市場創客空間伴隨各式需求,與木百貨建構出一個系統運作的機制。依傍此互動關係,創客空間可以更進一步形塑出共創社群,進而建立整體產業良善運作的產業創新運作系統。綜觀而論,研究的創新方法為產業帶來效益與新價值。

    Since 1991, the central theme of Taiwan’s timber policy reforms has been the conservative for forest resources. Taiwan has become a country underline on both afforestation and substantial reduction of deforest. On the other hand, the foreign imports are multiple sources and adequate supplying. Therefore, the demand for local market matter-of-course tends to the imported wood material rather than the insufficient domestic supply. It becomes a chance for Woodmall, the only wood material supplier that selling foreign countries material on-line in Taiwan. Woodmall is a start-up since 2016 that try to seek out a better change for the industry and solve the wood material demand problem.
    This study aims to focus on Woodmall starting strategies and explore their innovative approach to selling to makerspaces. For Woodmall first phase of strengthen-up strategies, the research team plans to establish the downstream market, especially the new trend of makerspaces. Not only do they attach makerspaces to develop and increase the brand awareness, but also manipulate several tests to develop the innovative approach. On the other hand, makerspace is a new type of co-working and design area that mainly blooms in Taiwan since 2015. Woodmall tends to dig in the makerspace market while the market is still a blue ocean. As the strategy is pretty different from the previous that a startup company tends to match a blue ocean, “how can Woodmall make an innovative approach as a sale character?” is worth to be observed.
    Go on with the structure, the researcher reaches an outcome for both Woodmall and the industry, as several makerspace communities. Woodmall and makerspaces are making mutual benefit since the innovative approach is developed. Woodmall, as an upstream supplier, offers wood materials to downstream consumers, while makerspaces are the blue ocean market with a great demand that can create a new flow chart model. For such interaction, makerspaces can further transform into a co-creation community and even establish an industrial innovation system. As a whole, it is the so-called innovative approach brought about by Woodmall is benefit to the industry and valuable.

    1. INTRODUCTION 1 1-1 RESEARCH BACKGROUND 1 1-1.1 Context of Wood Material Industry & Situation in Taiwan 1 1-1.2 The character of case Woodmall in the wood material industry 1 1-1.3 Blue Ocean of Maker and Makerspace 3 1-2 RESEARCH MOTIVATION 6 1-3 RESEARCH OBJECTIVES AND QUESTIONS 8 1-3.1 Research Objectives 8 1-3.2 Research Questions 9 1-4 RESEARCH STRUCTURE 10 2. MAKERSPACE AND STRATEGY 13 2-1 MAKERSPACE IN TAIWAN 13 2-1.1 Manufacturing Trend 13 2-1.2 Characteristic of Makerspace 15 2-1.3 Common Facilities in Makerspace 15 2-1.4 Types of Makerspace 16 2-1.5 Makerspace and Chance with Woodmall 17 2-2 SALE FOR BLUE OCEAN 19 2-2.1 Sale 19 2-2.2 Blue Ocean Strategy 20 3. ACTION PLAN 25 3-1 DYNAMIC PROCEDURE 25 A. Preliminary Research - Circular Tests of Various Selling Approach 26 B. Five Makerspace Communities - Makerspace Development 29 C. Delivery of Woodmall Market Value - Status Analysis and Finding Resolution 30 3-2 PLANNED MILESTONES 31 3-3 TIMELINE 32 4. PRELIMINARY RESEARCH 35 4-1 1ST PHASE OF CIRCULAR TEST 35 4-2 2ND PHASE OF CIRCULAR TEST 38 4-3 3RD PHASE OF CIRCULAR TEST 41 4-4 SIGNIFICANT FINDINGS 43 4-5 INNOVATIVE APPROACH 45 4-6 SYSTEM OF INNOVATIVE APPROACH 46 4-7 MAKERSPACE DEVELOPMENT 48 4-7.1 Reconfiguration 49 4-7.2 Five Makerspace Communities 51 5. STATUS ANALYSIS AND FINDING RESOLUTION 55 5-1 NORTH COMMUNITY: VARIOUS COMMUNITY 56 5-2 MID COMMUNITY: CAMPUS MAKERSPACE 58 5-3 SOUTH COMMUNITY (TAINAN-BASED): AGRICULTURE ENTREPRENEUR 60 5-4 SOUTH COMMUNITY (KAOHSIUNG-BASED): CREATIVE INDUSTRY & CAMPUS MAKERSPACE 62 5-5 EAST COMMUNITY: LACK OF INFORMATION 64 5-6 OTHER UNIQUE TARGETS’ REFLECTION 66 5-6.1 GO.TOGATEHR 66 5-6.2 Well-known Maker, 張開 67 5-6.3 Woodmall Loyal Customer, Gan Dan Design (甘丹日子) 68 6. OUTCOME AND CONCLUSION 71 6-1 THE JOURNEY 71 6-1.1 Milestone and Discussion 71 6-1.2 Process of Try and Error 72 6-2 CONTRIBUTION TO WOODMALL 73 6-2.1Market Value 73 6-2.2 Industrial Ecosystem 74 6-2.3 Partnership 75 6-3 CONCLUSION AND FUTURE WORK 76 REFERENCE 78 LITERATURE 78 CHINESE LITERATURE 79 WEBPAGE 79 CHINESE WEBPAGE 80 VIDEO LINK 80 APPENDIX 81 1. SPECIFICATION OF TIMBER FORMALDEHYDE RELEASE VALUE 81 2. PICTURES OF THE EVENTS PARTICIPATED BE THE RESEARCHER 82

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    - Chang, S.F. (Jul, 2015). Educating the Next Generation of Makers: A Current Practice Study on Creating Makerspaces in Taiwan (迎接自造者時代——台灣創客空間建置現狀之研究).
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    Webpage
    - Cavalcanti, G. (May, 2013). Is it a Hackerspace, Makerspace, TechShop, or FabLab? Retrieved from http://makezine.com/2013/05/22/the-difference-between-hackerspaces-makerspaces-techshops-and-fablabs/ (Accessed: 20, Nov, 2016).
    - Dougherty, D. (Jan, 2011). We are makers. Retrieved from https://www.ted.com/talks/dale_dougherty_we_are_makers#t-61711 (Accessed: 20, Nov, 2016).
    - Mad-Learn.com (2015). A makerspace can take many forms and so can a definition of one. Retrieved from
    https://www.makerspaces.com/what-is-a-makerspace/ (Accessed: 20, Nov, 2016).
    - Mad-Learn.com & Smart, A. (2015). A makerspace can take many forms and so can a definition of one. Retrieved from https://www.makerspaces.com/what-is-a-makerspace/ (Accessed: 20, Nov, 2016).
    - Makerspaces.com(2015). What is a Makerspace? Is it a Hackerspace or a Makerspace? Retrieved from
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    - Margaret Rous (May, 2014). Definition: Makerspace. Retrieved from http://searchmanufacturingerp.techtarget.com/definition/Makerspace (Accessed: 20, Nov, 2016)

    Chinese Webpage
    - Business Next (數位時代) (Jun, 2015). 台灣Maker時代來了 Retrieved from http://www.bnext.com.tw/article/36406/BN-2015-05-29-170751-36 (Accessed: 20, Nov, 2016)
    - The Window of Opportunity for Education (教育窗) (Mar, 2016). 先別瘋創業了,你真的知道什麼是Maker嗎?Retrieved from http://nccu.eventhtm2.com/article.php?id=82 (Accessed:20, Nov, 2016)

    Video Link
    - Pan, E. (2014). 借力使力大製造,「創客」拼出自己的生產線。
    YouTube link https://www.youtube.com/watch?v=LEH9qqhHV50

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