| 研究生: |
劉伶玟 Liu, Ling-Wen |
|---|---|
| 論文名稱: |
以S-O-R模型探討台灣年輕世代共居之行為意圖 Exploring Co-Living Behavioral Intentions Among Taiwan’s Young Generation: A Study Based on the S-O-R Model |
| 指導教授: |
陳世明
Chen, Shi-Ming |
| 學位類別: |
碩士 Master |
| 系所名稱: |
規劃與設計學院 - 建築學系 Department of Architecture |
| 論文出版年: | 2025 |
| 畢業學年度: | 113 |
| 語文別: | 中文 |
| 論文頁數: | 140 |
| 中文關鍵詞: | 共同居住空間 、年輕世代 、居住偏好 、內在感知 、行為意圖 、S-O-R模型 |
| 外文關鍵詞: | Co-living Space, Young Generation, Housing Preferences, Internal Perception, Behavioral Intention, S-O-R Model |
| 相關次數: | 點閱:17 下載:0 |
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近年來,共同居住空間(Co-living Space)在歐美大城市發展已逾數十年,其興起背景包含居住成本高漲、工作型態轉變、社會疏離與孤獨感加劇,以及結婚年齡延後等因素。作為一種兼具社會性、環保性與永續性的替代住宅模式,共居透過資源共享有效降低居住開銷,逐漸受到各國關注。然而,在台灣,共居仍屬相對陌生且小眾的租屋選項,相關研究相較於傳統住宅議題仍較少受到關注。
當代年輕世代在取得住房方面面臨諸多挑戰,規劃未來住宅發展時,須審慎考量人口結構的變遷。Y與Z世代為目前的主要人口群,其世代特性將直接影響其對住宅的偏好與選擇。本研究旨在探討台灣Y與Z世代對共居住宅的居住屬性偏好,涵蓋經濟、空間、社會與區位等面向,並進一步分析其內在感知(情緒反應與主觀態度)是否會影響共居行為意圖。
本研究採用以量化為主、質性為輔的混合研究法。研究架構係依據Mehrabian & Russell。(1974)所提出之環境心理學理論,運用「刺激–個體–反應」模型(Stimulus Organism-Response model)進行理論建構與變項設計。量化部分透過社群平台發放問卷,共回收223份有效樣本,並採用偏最小平方法結構方程模型(PLS-SEM)與重要性–表現分析(IPMA)進行統計分析。為補充量化研究之不足,亦進行 9位受訪者之深度訪談,以深入了解其對共居模式的認知與觀點。
研究結果顯示,社會支持為影響內在感知的關鍵因素;情緒反應與態度則是共居行為意圖的重要前因構面;空間設計對情緒反應具正向影響,惟對態度影響不顯著;經濟誘因僅顯著影響態度,對情緒反應則無直接影響;地理位置在本研究中對兩者皆無顯著影響。IPMA結果指出,「社會支持」構面下的多數因子為高重要性但低表現之項目,為未來共居空間設計與營運優先改善之方向。
本研究透過實證分析,提供共居產業相關業者具體建議,協助其規劃更符合Y與Z世代需求的居住方案,以提升共居模式在台灣的接受度與普及率。期望透過共居空間的推廣,不僅能舒緩高房價壓力,更可回應網路時代所帶來的社會疏離問題,重建人際連結,實現互助共融的社會願景。
In recent years, co-living spaces have emerged as a notable alternative housing model in major urban centers across Western countries. This housing trend has evolved in response to multiple socio-economic challenges, including skyrocketing housing prices, changing employment patterns, a growing sense of social isolation and loneliness, and the increasing delay in traditional life milestones such as marriage. Co-living responds to these shifts by offering a lifestyle that emphasizes community, affordability, sustainability, and flexibility. Through shared spaces and communal living arrangements, co-living enables residents to reduce housing-related expenses and foster interpersonal connections.
However, in Taiwan, the concept of co-living remains relatively novel and has yet to enter mainstream housing discourse. Most young adults are still unfamiliar with this model, and academic research on co-living is limited compared to traditional housing. This study aims to explore the housing attribute preferences of Taiwan’s Generation Y and Z—focusing on economic incentives, spatial design, social support, and locational factors—and examines how internal perceptions, namely emotional responses and attitudes, influence their behavioral intentions toward co-living. Grounded in the Stimulus–Organism–Response (S-O-R) model and employing a mixed-methods approach, this research collected 223 valid responses and conducted nine qualitative interviews. Results underscore the significance of social support and emotional precursors to behavior, while highlighting performance gaps in current co-living environments.
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