Despite prevalent privacy and security threats on the cloud, users have put tremendous amount of their personal information on the cloud storage. This dissertation proposes a comprehensive research framework to investigate cloud storage users’ willingness to put personal information on the personal cloud-based storage applications or in short, cloud storage. Our research framework is theoretically derived from an important privacy theory called, Communication Privacy Management Theory and a privacy research model, called Privacy-Trust-Behavioral Intention model. To empirically test our research framework, we had conducted an online survey to 786 active cloud storage users both in Indonesia and Taiwan. The findings suggest that cloud storage users’ willingness to put personal information is highly influenced by trust, perceived costs, perceived benefits, and also the sensitivity of the personal information. We also found some interesting findings with regard to cultural differences between the two countries. The key findings, implications, and limitations are discussed in this dissertation.

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