研究生: |
石健宏 Shih, Chien-Hung |
---|---|
論文名稱: |
使用符號意義設計文化產品 Using Symbolic Meanings to Design Cultural Products |
指導教授: |
洪郁修
Hung, Yu-Hsiu |
學位類別: |
碩士 Master |
系所名稱: |
規劃與設計學院 - 工業設計學系 Department of Industrial Design |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 英文 |
論文頁數: | 97 |
中文關鍵詞: | 文化產品設計方法 、文化意義 、象徵互動理論 、台灣茶文化 |
外文關鍵詞: | cultural product design methods, cultural meanings, symbolic interactionism, Taiwan’s tea culture |
相關次數: | 點閱:233 下載:18 |
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近年來文化產品已引起產業界與學術界的興趣與關注。文化產品不同於傳統著重於功能性的產品,其較著重於意義與情感傳達;然而,目前尚無一個適切的方法能協助設計師分析出文化意義,以利設計師使用文化意義來設計文化產品,面對此不足,本研究發展一個能夠幫助設計師分析出文化意義的設計工具,提供設計師一個分析文化元素的意義的架構,進而輔助設計師設計出富含文化意義的文化產品。
本研究包含三個部分:一、以「洋蔥模型」為基礎導入「符號互動理論」的觀點發展以「文化元素階層架構」為核心的文化產品設計工具。二、根據上步驟所發展之文化產品設計工具,以台灣茶文化為主題,招募6位茶文化專家進行半結構式訪談,萃取出台灣茶文化元素與其意義並建構出台灣茶文化的文化產品設計工具。再舉辦台灣茶文化產品設計活動,招募19位設計師(大學二年級設計系學生)設計茶文化的杯子,參與者被隨機分成實驗組(n=10;採用本研究所發展出之文化產品設計工具)與控制組(n=9;無採用本研究之文化產品設計工具)。並進一步分析有/無使用本研究所發展出之文化產品設計工具對文化元素與文化意義使用的影響。三、在南台灣,隨機招募128位一般消費者,採用問卷的方式評估兩組所產出的茶文化產品設計概念。結果顯示出本研究所發展之以文化元素階層架構為核心的文化產品設計工具能幫助設計師使用更多樣的文化元素與文化意義來設計文化產品,並且能顯著地提升文化產品設計概念的創新性(originality)與精神價值(spiritual value)。本研究之研究結果能有效地輔助設計師設計出富含創意與文化精神的文化產品,藉此提升其在全球市場的競爭性,同時也能為漸漸消失的傳統與在地文化注入新活力。
Recently, cultural products have raised tremendous interest in both the academic and industrial realms. The cultural product stresses meanings and emotional communication, which is different from the traditional function-oriented product. However, there is not an appropriate method for designers to elicit cultural meanings, and therefore they tend to fail embed proper meanings in the cultural products. In order to address this, this study adopts “Symbolic Interactionism” to develop a design tool which can be used to extract cultural elements and meanings to assist designers in designing cultural products that can reflect culture.
The study can be described in three primary phases. Firstly, it adopted the theoretical viewpoints of “Symbolic Interactionism” based on the “Onion Model” to develop the “Cultural Elements Hierarchy” which can be used to elicit the cultural elements and meanings. Secondly, this study conducted an experiment centered on Taiwan’s tea culture and its product design. Six tea culture experts were interviewed in older to extract the elements and meanings of Taiwan’s tea culture, and to generate a cultural product design tool suitable for Taiwan’s tea culture. A cultural product design activity was held and 19 designers were recruited to design cups representing Taiwan’s tea culture. The participants were randomly assigned into the experimental group (n=10; adopting the cultural product design tool) and the control group (n=9; not adopting the design tool). Thirdly, 128 consumers were recruited to evaluate the design concepts of the Taiwan’s tea culture products through a questionnaire approach in order to further examine the effect of using this cultural product design tool on the design of cultural products. This study found that the cultural product design tool can effectively assist designers in using various cultural elements and meanings to design cultural products. Furthermore, the results showed that adopting the cultural product design tool can significantly enhance originality and the spiritual value of cultural products. Accordingly, the cultural product design tool centered on the Cultural Elements Hierarchy developed in this study can effectively facilitate designers to generate cultural products with abundant creativity and cultural spirituality, which can promote the cultural value of the cultural products and revive traditional or local cultures which are getting disappeared.
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