| 研究生: |
陳冬漢 Chen, Dong-Han |
|---|---|
| 論文名稱: |
台灣紡織產業企業資源規劃、供應鏈管理、客戶關係管理推行之研究 A Research of Implementation of ERP, SCM, CRM in Textile Industrials in Taiwan |
| 指導教授: |
耿伯文
Kreng, Bor-Wen |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2005 |
| 畢業學年度: | 93 |
| 語文別: | 中文 |
| 論文頁數: | 140 |
| 中文關鍵詞: | 紡織產業 、德爾菲法 、關鍵因素 、關鍵績效 、企業資源規劃 、客戶關係管理 、供應鏈管理 |
| 外文關鍵詞: | Customer Relationship Management, Enterprise Resource Planning, Key Factor, textile industrials, Delphi Method, Supply Chain Management, Key Performance |
| 相關次數: | 點閱:110 下載:3 |
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本研究透過深度訪談C公司,探討其電子化變革過程中,因應一連串環境外在壓力改變所遭受到的挑戰,公司如何制定策略與目標。可以瞭解專案執行過程中,因為產業特性及公司文化的不同,所遭遇到不同的困難點,如何解決這些困難的過程,有效解析傳統紡織產業在決策及執行的考量點與思維方式。並利用專家問卷法(Delphi Method)與歸納法來整理出在電子化的過程中,專家群的認同與整體公司的績效。藉由本次對台灣紡織產業個案公司,一連串電子化專案的縱向探討,希望引發未來針對個別專案的橫向深入探討,陸續建立更完整且深入的研究資料。
從德爾菲法問卷與訪談整理的資料中的結果,本研究發現企業導入ERP、SCM、CRM的關鍵因素與獲得的關鍵績效,分別得到每個構面的的前五項因素,並發現三項重要的關係:1.ERP與SCM所獲得的關鍵績效是一致的,2.影響SCM與CRM成功的關鍵因素是一致的,3.三者的導入順序最好是ERP>SCM>CRM。
本研究的結果可以得到以下幾點意涵,1.企業的專案導入通常都是來自於真正的需求,最好是可以順勢而為,ERP的導入必須正視到產業的特性與公司的文化,導入顧問必須深入了解產業的特性與公司的文化,把強勢產業的流程強加到別的產業是不智的行為,選擇知名的ERP軟體,不如選擇適合的導入團隊。2.SCM一般都是建立在中心體系的強勢整合,缺乏整體利益的分配原則,供應鏈的建置不外乎是利用體系的整合,提升單一公司的競爭力,讓體系所有人員都可以互蒙其利,因此對等的合作非常的重要,紡織產業因為沒有超大型公司,所以反而必須對等整合,相當具有研究價值。3.CRM是提供客戶更佳的服務,不同客戶有不同的需求,沒有一定標準的作法,掌握自己的利基,開發屬於自己的解決方案,才能真正吸引客戶的眼光,所有專案的進行必須了解自己真正的需求,並事先規劃完善,才不會隨波逐流。
This study investigates how case company dealt with the challenges it encountered due to a series of external changes and how it set up its policy and goals during its electronic process. We found out that while a project was being executed, the company encountered various difficulties because of the difference between features of the industry and the specific company culture, and we learned how the problems were solved. In addition, this study effectively analyzes the points of concern and mindset of the traditional textile industry. We used the Delphi Method and induction to summarize the opinions of experts and the performance of the company during its electronic process. By having an in-depth interview with one Taiwanese textile company, we hope to develop a deeper understanding of the individual project and thus acquired more complete research data in the future.
Data analyzed from the results of the Delphi Method and interviews shows the key performances and key factors of enterprise implementation in ERP, SCM, and CRM. The first five factors of each perspective were obtained and three important relationships were found: 1.The key performances of ERP and SCM were consistent. 2.The key factors influencing of SCM and CRM were consistent. 3.The best implementation procedure is ERP>SCM>CRM.
The results of this research imply are shown as follows: 1.The project of an enterprise usually comes from real demands. To implement ERP in a company, an implementation consultant must take both the industry features and specific company culture into consideration, because it is very unwise to apply one industry's procedures to another different industry. It is better to select a proper implementation team than just to select a well-known ERP software. 2.SCM is usually built on the powerful integration of a central company without distributing the whole benefit. The objective of SCM is to integrate the supply chain and enhance individual company's competitive ability. This can benefit all the members in the supply chain. Therefore, cooperation is very important. The textile industry does not have very extra-large companies, so the integration and cooperation is more important. 3.CRM can offer the customers better services by focusing on their different, individual demands. Only by taking advantage of its strengths and developing customized solutions can a company attract more customers. A company needs to understand what its real demands are and also have complete plans in advance while proceeding with all projects. By doing so, a company will avoid blindly following a trend without really knowing what it needs or wants to achieve.
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