本研究旨在了解合作夥伴選擇策略聯盟時是否存在文化的影響，以及從這些差異中可以學到什麼，因為先前的研究將文化差異作為合作夥伴選擇標準的重要因素。出於這個原因，我們決定調查來自兩個地區的焦點企業與中國企業在中國當地建立策略聯盟的差異。首先是DACH地區（包括奧地利，瑞士和德國），其次是CSD（包括台灣，香港和新加坡）。我們以這些領域為目標，以了解更多文化差異（文化偏遠與文化接近）對選擇合作夥伴的影響。我們使用了調查問卷收集數據，總共獲得了182個樣本，其中93家公司來自DACH地區，89家公司來自CSD地區。

我們的研究結果顯示，文化偏遠企業與文化接近企業在任務相關準則以及夥伴相關準則的選擇上存在著差異。本研究能夠使企業管理者了解在接近及偏遠文化地區之間形成策略聯盟時所發生的文化差異。此外，它還可以幫助企業管理者在選擇合作夥伴時，找出DACH地區或CSD地區偏好的標準。此外，這可能有助於進一步確定，理解和調整更好的實踐方法，並提高策略聯盟的績效。

This study seeks to understand whether there are cultural influences in partner selection of strategic alliances and what can be learned from this differences, as previous studies cited cultural differences as an important factor in partner selection criteria. For this reason, we have decided to investigate focal firms from two regions entering strategic alliance with Chinese companies in China. Firstly, the DACH region (including Austria, Switzerland and Germany) and secondly the CSD (including Taiwan, Hong Kong and Singapore). We target these areas to learn more about the impact of cultural differences (culturally remote versus culturally proximate) on selecting partners. We used survey to gather data, and altogether we obtained a sample of 182 cases, of which 93 were companies from the DACH region and 89 were companies from the CSD.

Our results show that there are differences in the selection of the different criteria for task-related criteria and partner-related criteria of cultural remote and cultural proximate countries. This study can sensitize managers to cultural differences that occur in forming strategic alliances between neighboring and remote cultural areas. In addition, it can help managers to find out what criteria the DACH region or the CSD region prefers when choosing partners. Furthermore, this might help further identify, understand and adapt better practices and enhance the performance of strategic alliances.

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