民以食為天，農業是食糧生產的最源頭，也是我們人類所仰賴生存的基本原則，而農作的產出非常受制於天候，往往一個颱風或豪雨，就會造成無法順利種植因而使生產到販售過程無法順接；農業在台灣面臨了許多挑戰困境，如氣候變遷、人口結構改變、農耕用土地有限、農業仰賴進口等，促使農產製造業需要因應民生需求的變化而改變。
　　本研究鑑於臺南地區在地農業生產的種種挑戰，提高了農業逐漸往工業、服務業轉型為目標的發展趨勢，農業結合工業與服務業，促使農業演化為廣義的製造業與觀光工廠等商業價值的導入，將農業資訊及產品製造流程、企業經營理念...公開讓消費者可以對產業更了解。
　　本研究探討瓜瓜園20年的時間內發生之轉變，從最初啟動於一個產銷班，而後瓜瓜園成為了台灣領先的農業指標企業；然而，在擴張過程中出現的產品品質問題，將數位化系統與工廠生產整合以實現全面數位化的必要性成為重要指標；因此，要實現全面的數位化過程，公司應將數位化系統與後端工廠生產相整合。
　　於2019年，瓜瓜園總經理提出了農業服務化的概念，鞏固了以服務農民和顧客為目標的先前倡議。瓜瓜園將自己定位為農業行業的英特爾，通過與各種管道和品牌合作，利用合作夥伴的背書建立了自己的信譽。在成為台灣最著名的農業企業之後，瓜瓜園的下一步是：「從一個單位的生產、製造、儲存和銷售轉變為多樣化。無論你想種什麼作物，我們都有解決方案。」

Agriculture in Taiwan faces many challenges and dilemmas, such as climate change, changes in demographic structure, limited land for farming, and reliance on imports for agriculture. This has prompted the agricultural manufacturing industry to change in response to changes in people's livelihood needs.
In view of the many challenges of local agricultural production in Tainan, this study improves the development trend of agriculture gradually transforming into industry and service industry. Agriculture combines industry and service industry to promote agriculture to evolve into a broad range of commercial value such as manufacturing and tourism factories. The introduction of agricultural information, product manufacturing processes, and corporate business philosophy allows consumers to have a better understanding of the industry.
This study explores the transformation of Kua-Kua Yuan over a period of 20 years. From its initial start as a production and marketing class, Kua-Kua Yuan has become Taiwan's leading agricultural index enterprise; however, product quality problems that have arisen during the expansion process have affected digital products. The necessity of integrating digital systems with factory production to achieve comprehensive digitalization has become an important indicator; therefore, to achieve a comprehensive digitalization process, companies should integrate digital systems with back-end factory production.

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徐源清，2007，農業產銷班輔導措施與經營狀況分析；農政與農情，177，48-55。
梁燕青，2010，資訊科技在農業上的應用，臺中區農業改良場特刊(105)，116-119。
許文富，2011，臺灣現階段的農產運銷問題及未來的政策方向，臺大農業推廣通訊雙月刊，85，1-11。
陳又綺、吳俊龍，2013，休閒農業旅遊—創造農村美學新價值，農政與農情，254，19-22。
陳信宏、余佩儒，2008，台灣製造服務化可能模式、效益與策略，台北：經濟部技術處。
陳祈睿，2013，「精緻農業健康卓越方案」推動成果，農政與農情，250，23-29。
陳瑞榮，2012，農業 100 年精華－臺灣農業科技政策百年發展重點及成果，農政與農情，237，24-31。
黃日燦，2023，企業創生2‧台灣闢新局，商周出版社
楊敏宗、蘇宗振，2011，99 年「小地主大佃農」推動成果及改進措施，農政與農情，225，50-55。
廖安定、魏碧珠，2006，新農業運動--推動農業經營企業化建立農業中衛體系之思維與做法，農政與農情，174，38-45。
蕭瑞麟，2007，不用數字的研究: 鍛鍊深度思考力的質性研究: 臺灣培生教育出版。
魏碧珠，2008，小農經濟新主張—建立農業中衛體系與農民市場，農政與農情，197，59-64。

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參、網路文獻
中華民國經濟部， www.moea.gov.tw 。
大前研一博士的演講，『未來創新的致勝關鍵』精華分享，enews.cgu.edu.tw/p/405-1043-46144,c7834.php?Lang=zh-tw。
行政院主計處，www.dgbas.gov.tw。
Zespri 官網，www.zespri.com/zh-TW/zespri-sustainability。
瓜瓜園管網，www.kky.com.tw。