近年來，有形的工藝聚落和無形的傳統技藝與人才的維護與創新，都是國內外政府致力發展的重要目標，職人一詞也時常做為賣點被廣泛地應用。工藝產業曾是台灣經濟的主要來源，然而在生活型態的轉變下，眾多工藝聚落逐漸退色，許多人間國寶因而面臨到後繼無人、技藝失傳的問題。因此，重新審視遊客的需求，如何透過轉型翻轉並傳遞地方價值就成為地方發展上迫切的問題。
隨著注重精神生活的千禧世代成為社會上的消費主力，體驗經濟也隨之而起。在疫情的衝擊與科技世代所造成的反動之下，國內地方深度旅遊成為觀光產業的新趨勢。另一方面近年來感官體驗成為體驗設計中新的切入點，也為本研究帶來啟發性的影響。本研究將職人的定義由精神內涵與文化延續性等層面進行歸納，並綜合與職人面談的經驗，發現透過體驗設計的方式可將職人在工藝產業歷練多年的經驗與知識濃縮成精華，是一位職人堅守職業價值的縮影。其中職人提到的感官元素代表了產業知識的辨別與實踐、個人喜好與療癒感的傳遞，是很好更深入了解一項產業的知識技術與職人的精神的一種媒介。
有鑑於保存三峽豐富且多元的職人文化，本研究盤點了以三峽老街為中心延伸而出的產業聚落，其中發現了由製茶、藍染、陶藝、製餅、打鐵、木雕、佛具等產業交織而成的工藝多樣性，並發現綜合觀點而言，具有百年發展歷史的製茶與藍染產業以及因鄰近鶯歌陶瓷聚落而逐漸發展的陶藝產業較具地方代表性，因此本研究將以於三峽從事此三種產業的職人為例，透過體驗設計研究方法中常見的文化探針法與深度訪談進行研究，著重在以感官體驗設計為敘事手法，探討如何將工藝聚落中的職人文化向旅客進行價值傳遞，並促進其對工藝文化的價值認同，以供其他地方文化或工藝推廣者作為操作的參考依據。

In recent years, both internationally and domestically, the maintenance and innovation of tangible craft clusters and intangible traditional craftsmanship skills and talents are imperative goals of the government’s dedication to development. The term "craftsman" is often widely used as a selling point. In the past, the craft industry used to be the main source of Taiwan’s economy. Nevertheless, under the changing lifestyle, many craft clusters are gradually fading away, many craftsmen are faced with the problem of no successor and loss of craftsmanship skills. Therefore, re-examining the needs of tourists, how to reinvent local value through transformation has become an urgent issue in local development.

As millennials who pay attention to spiritual life become the main consumers of society, the experience economy has also flourished. Under the impact of the pandemic and the reaction of the technological generation, in-depth domestic tourism has become a new trend in the tourism industry. On the other hand, sensory experience has become a new entry point in experience design in recent years, which also brings inspirational influence to this research. This research summarized the definition of a craftsman in terms of spiritual connotations and cultural continuity. We synthesized the experience of interviews with the craftsman and found the sensory elements mentioned by the craftsmen represent the identification and practice of industry knowledge, personal preferences and the transmission of a sense of healing, which is a good medium to understand more deeply the knowledge and technology of an industry and the spirit of the craftsmen.

In view of the preservation of the rich and diverse craftsmen's culture in Sanxia, this research takes stock of the industrial clusters centered on Sanxia Old Street and discovers the diversity of crafts that are interwoven by the tea-making, indigo dyeing, ceramics, traditional cakes making, blacksmith, woodcarving, and Buddhist ceramics industries. Therefore, this research will take the craftsmen engaged in these three industries in Sanxia as a case study, and conduct the research through cultural probe method and in-depth interviews, which are common in experiential design research methods, focusing on sensory experience design as a narrative method to explore how to transmit the value of the craftsmen's culture to the tourists and promote their value recognition of the craft culture. This research will serve as a guideline for other local cultural or craft promoters who want to through experience to promote local humanistic culture.

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