隨著民眾社經條件的改善，城市內的商務與休閒旅次增加，可選擇的運具也越來越多元化，而為了抑制私人運具的使用，政府當局則必須加以推廣公共運輸於都市中，然而使用公共運輸的旅客難免會在不同大眾運具間進行轉乘。本研究以高雄捷運與其接駁公車為研究對象，利用結構方程模式，探討轉乘因素如何影響民眾使用捷運-公車整合運輸服務的意願，並將旅客分群，以比較其中差異。
研究結果發現，旅客使用捷運-公車整合運輸服務的意願，會受到知覺價值、轉乘優惠感受，以及轉乘懲罰值所影響，其中又以知覺價值影響較大，知覺價值也在模式中扮演中介變數之角色，此中介角色也會因轉乘優惠感受與轉乘懲罰值的影響程度的差異，而改變其中介能力。另外，進行旅客轉乘經驗的比較，研究結果指出有轉乘過的旅客明顯對於轉乘懲罰值較為注重；而沒有轉乘過的旅客則對轉乘優惠較為重視，此結果也驗證了資訊處理理論的概念。接著，透過捷運-公車與公車-捷運轉乘型態的區別，也發現轉乘優惠對於轉乘型態為捷運-公車的旅客沒有直接影響力；而轉乘懲罰值則對轉乘型態為公車-捷運的旅客沒有直接影響力，僅會影響知覺價值。
本研究建議捷運與公車業者可以增強各別的服務品質與降低旅客知覺成本，以提升旅客使用捷運-公車整合運輸系統之意願，並建立旅客資料庫，針對潛在旅客進行轉乘優惠的行銷，而對現存的旅客則提升轉乘相關基礎設施。

Due to the improvement of socio-economic conditions, the business and leisure trips generated by people is increasing, to suppress the use of private vehicles, the administration must launch the promotion of public transport in the city. However, passengers who use public transport will inevitably transfer between different public transportation modes. In this study, the Kaohsiung MRT and their Shuttle Bus are concerned, to explore how the transfer factors influence the willingness of using MRT - Bus system, the structural equation model were applied.
The willingness of using MRT - Bus system was affected by three aspects, i.e., perceived value, perceived transfer discount and transfer penalty. Perceived value had the most powerful effect to the willingness and played a role of mediation variable. The mediation variable might also change in accordance with the variety of the perceived transfer discount and transfer penalty. We concluded that the transfer penalty was greater emphasized by the passengers who had transfer experience; and the perceived transfer discount was greater emphasized by the passengers who didn’t have transfer experience. In addition, transfer discount had no effect on willingness to the passengers whose pattern is MRT – Bus and transfer penalty had no on willingness to the passengers whose pattern is Bus – MRT.
This study suggests that the MRT and bus operators can enhance the quality of services and reduce the perceived cost, in order to enhance the use of MRT - Bus integrated transport system. Otherwise, the establishment of passengers database can help operators marketing the discount for the potential passengers and improving the transfer infrastructure for the current passengers.

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