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研究生: 陳韋廷
Chen, Wei-Ting
論文名稱: Quality Instead of Quantity: Exploring University Students’ Willingness to Use ChatGPT for Learning
Quality Instead of Quantity: Exploring University Students’ Willingness to Use ChatGPT for Learning
指導教授: 林彣珊
Lin, Wen-Shan
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所
Institute of International Management
論文出版年: 2025
畢業學年度: 113
語文別: 英文
論文頁數: 81
中文關鍵詞: 技術接受模型資訊系統成功模式ChatGPT高等教育
外文關鍵詞: Technology Acceptance Model (TAM model), Information System Success Model (IS Success model), ChatGPT, Higher Education
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  • 由於 ChatGPT 的普及化和效率,越來越多大學生使用 ChatGPT 來完成學術工作。它有助於產生想法、澄清概念和語言支持,特別有利於非母語人士。然而,在沒有審慎評估的情況下可能會導致不準確或偏見的內容。因此,雖然 ChatGPT 提供了顯著的教育優勢,但使用者必須嚴格評估其可靠性。
    本論文結合「技術接受模型」和「資訊系統成功模式」,了解 ChatGPT 在高等教育學生中的採用情況。「技術接受模型」中的變數是感知有用性和感知易用性,但這項研究發現,在教育的環境下,努力預期和績效預期在生成人工智慧環境中更適配。而模型中的整體品質維度,是引用資訊系統成功模式中的資訊、系統與服務品質。
    本研究針對400名的高等教育學生,結果顯示努力預期在整體品質和績效預期之間發揮的中介作用,強調友好系統整體品質的重要性,可以減少努力預期並提高感知有用性,並增加對系統的信任。研究的結果目的在增強使用者體驗並確保ChatGPT在學術環境中能被持續使用,根據使用者回饋改善可以提高使用者忠誠度,並減少轉向其他替代人工智慧工具的情況。為教育工作者和ChatGPT 的軟體開發人員提供建議,強調生成式人工智慧在學術界的策略和整合的重要。

    The advancement of artificial intelligence (AI) and language models has enabled generative AI tools that surpass traditional systems by fostering creativity and innovative problem-solving. These tools enhance individual capabilities but challenge conventional educational and professional frameworks. Despite their potential, research on integrating AI-generated content in higher education remains limited. University students increasingly use ChatGPT for academic tasks due to its accessibility and efficiency. It aids in idea generation, concept clarification, and language support, particularly benefiting non-native speakers. However, reliance on AI without critical evaluation may result in using content with inaccuracies or biases. Thus, while ChatGPT offers significant educational advantages, users must assess its reliability critically.
    This study investigates ChatGPT adoption among university students using a modified Technology Acceptance Model (TAM). Data from 400 students with prior ChatGPT use are analyzed, incorporating TAM and the Information Systems Success Model (IS Success Model). While TAM highlights "perceived usefulness" and "ease of use," this study finds "effort expectancy" and "performance expectancy" more relevant to the generative AI when in an education context. Quality dimensions—information, system, and service quality—adapted from (DeLone & McLean, 2003) IS Success model.
    The study's findings provide valuable insights for software developers aiming to enhance user experience and ensure sustained engagement with ChatGPT in academic settings. The mediating role of effort expectancy in the relationship between overall quality and performance expectancy underscores the importance of designing an intuitive, user-friendly interface that minimizes cognitive effort and maximizes perceived usefulness. Optimizing these aspects can foster greater trust and performance satisfaction, critical to students' continued use of ChatGPT. Addressing usability challenges and refining features based on feedback can improve user loyalty and reduce switching to alternative Gen. AI tools. This study extends TAM by integrating quality dimensions and offers recommendations for educators and institutions, emphasizing strategic and responsible integration of generative AI in academia.

    ABSTRACT II ACKNOWLEDGEMENTS IV TABLE OF CONTENTS V LIST OF TABLES VIII LIST OF FIGURES IX CHAPTER ONE INTRODUCTION 1 1.1 Research Background and Motivation. 1 1.2 Research Purpose and Research Questions. 2 CHAPTER TWO LITERATURE REVIEW 6 2.1 Technology Acceptance Model. 6 2.1.1 Effort Expectancy (EE). 8 2.1.2 Performance Expectancy (PE). 9 2.1.3 Behavioral Intention (BI). 11 2.2 Information System Success Model (IS Success Model). 14 2.2.1 Information Quality (IQ). 15 2.2.2 Service Quality (SERQ). 15 2.2.3 System Quality (SYQ). 16 2.3 Trust in ChatGPT. 18 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21 3.1 Research Model. 21 3.2 Research Hypotheses. 22 3.2.1 Relationship Between Overall Quality(OQ) and Effort Expectancy (EE). 22 3.2.2 Relationship Between Overall Quality(OQ) and Trust(TRU). 24 3.2.3 Relationship Between Effort Expectancy(EE) and Performance Expectancy(PE). 24 3.2.4 Relationship Between Trust(TRU) and Performance Expectancy(PE). 25 3.2.5 Relationship Between Performance Expectancy(PE) and Behavioral Intention(BI). 26 3.3 Measurements. 27 3.4 Analytic Procedure. 34 CHAPTER FOUR RESEARCH RESULTS 36 4.1 Pilot Study. 36 4.2 Data Characteristics. 36 4.3 Descriptive Analysis. 38 4.4 Validity and Reliability of the Model Construction. 40 4.5 Model Goodness of Fit. 45 4.6 Structural Equation Modeling(SEM) and Hypothesis Test Results. 45 4.7 Direct Effect and Indirect Effect. 48 4.7.1 Mediation between Overall Quality (OQ) and Performance Expectancy(PE). 48 4.7.2 Mediation between Effort Expectancy (EE) and Behavioral Intention(BI). 49 4.7.3 Mediation between Trust (TRU) and Behavioral Intention(BI). 50 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 51 5.1 Research Discussion and Conclusion. 51 5.2 Theoretical Implications. 52 5.3 Managerial Implications. 53 5.4 Research Limitations and Future Research. 54 REFERENCES 57 APPENDIX 66

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