自從2000年開始台灣開始注目到文化產業或稱創意產業，從那之後台灣有無限多的文化生產專案在執行，透過這些文化生產專案去推廣特定的文化或是文化資產，但人們真的知道這些文化或是資產的內涵嗎？訊息該如何傳遞在這些文化生產過程即是這個研究的重點。說故事在過去學術領域中被探討為是其中一個有效溝通及傳遞訊息的方式。
本研究以台南的「老屋欣力」文化生產專案下的個案為研究目標，老屋欣力為古都保存再生基金會的文化生產專案，從2008年執行至今。此研究專注於在文化生產過程中的說故事模式。經過深度訪談的資料與透過扎根理論的開放式編碼, 本研究發現八個缺口在此文化專案中, 透過這八個缺口發展出了文化專案中說故事模式中的要素。本研究的結果將提供適用於推廣文化資產的說故事模式去提升在文化生產過程中說故事的角色及傳遞文化專案中的象徵性意義到大眾。

Since Taiwan started to put attention on cultural and creative industries in 2000, there have been a lot of cultural production projects going on in Taiwan. These cultural projects promote certain types of culture or cultural production, but it is unclear if people really know and understand the concepts for these projects. Determining how messages are delivered through these cultural production processes is the key point of this research. In academic reviews, it has been suggested that storytelling is one of most efficient ways to communicate and pass messages.
This research scope includes cases under the “New Life for Old Houses” which is taking place in Tainan as the research target; “New Life for Old Houses” is a cultural production project, which has been run by the Foundation of Historic City Observation and Regeneration from 2008 up to the present. The research is focused on a storytelling model, which has not yet been discovered in the cultural production process. With in-depth interview data and analysis using grounded theory with open coding, there were eight gaps found existing in the project. These gaps help to determine the elements for the cultural project storytelling model. The result of this study is to propose a storytelling model in the cultural production process and to enhance the role of storytelling in that process, which can also result in the delivery of the symbolic meaning of cultural projects to the public.

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