| 研究生: |
呂怜樺 LU, Lin-Hua |
|---|---|
| 論文名稱: |
探討組織搜尋行為、控制權的不對稱性、以及運用制度理論邏輯對研發策略之影響 The Effects of Search Behavior, Control Power Asymmetry and Institutional Logic in Corporate R&D Strategy |
| 指導教授: |
方世杰
Fang, Shih-Chieh |
| 學位類別: |
博士 Doctor |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2013 |
| 畢業學年度: | 101 |
| 語文別: | 英文 |
| 論文頁數: | 97 |
| 中文關鍵詞: | 問題及寬裕資源蒐尋行為 、控制權與所有權偏離率 、集團企業 |
| 外文關鍵詞: | Problematic and Slack Search, Divergence between Control and Cash Flow Rights, Business Group |
| 相關次數: | 點閱:168 下載:8 |
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Cyert and March 於1963年出版的經典著作 “ 廠商行為理論 (A Behavioral Theory of the Firm)” 中提出,基於以下兩種情形,廠商會改變現有策略而啟動組織蒐尋行為。第一,組織的實際績效表現低於期望水準 (aspiration level)。當組織的實際績效低於預期,決策者會認知現行的營運模式正遭遇問題,為了尋找有效的解決方案以改善低於預期的績效,組織會啟動蒐尋行為。此類因為問題而引發的蒐尋行為,稱之問題誘發蒐尋( Problematic Search)。第二種蒐尋行為來自於組織透過在過去營運表現而累積足夠的寬裕資源,因為有寬裕資源做為強大的後盾,組織可以利用寬裕資源進行新技術的蒐尋或者新市場的開發。此類因為組織寬裕資源而誘發的蒐尋行為,稱之寬裕資源蒐尋(Slack Search)行為。
本研究根據廠商行為理論,分別深入探討: 一,組織實際績效與期望水準之間的落差(Performance relative to aspiration level) 是否影響公司投入研究發展費用,亦即,問題蒐尋(Problematic Search)是否影響組織研發支出的投入。二,不同類型的寬裕資源(已吸收及未吸收)是否影響組織研發支出的投入,亦即,組織寬裕資源蒐尋行為(Slack Search)是否會受到所擁有不同類型的寬裕資源而對組織研發投入產生不同影響。三,更進一步探究組織蒐尋行為與研發支出的關係,是否受到,一: 制度環境,亦即,組織是否隸屬於集團企業與否。二:管理者的決策傾向是否有自利行為,亦即主要決策者的控制權與所有權的偏離程度所影響。本研究對象涵蓋了274家台灣電子產業上市公司,研究區間為1999-2008年。
實證結果顯示,組織實際績效與期望水準之間的落差(Performance relative to aspiration level) 確實為決策者判定是否改變現有策略一項重要指標。二,寬裕資源蒐尋行為會依據組織所擁有的不同類型,而也不同影響。結果顯示,未吸收寬裕資源對組織研發支出有正向影響,而已吸收寬裕資源則為負向影響。三,集團企業隸屬子公司對於問題蒐尋以及寬裕資源蒐尋行為表現比起獨立公司都來的積極。四,決策者之所有權與控制權的偏離程度對於蒐尋行為與研發支出確實會帶來調和作用。
綜合以上實證結果發現,本研究期望能夠補足過去研究不足的部份,並對廠商行為理論能有更進一步的貢獻。
Cyert and March’s classic 1963 work A Behavioral Theory of the Firm proposed that firms will initiate search behavior in order to change their current situation when they have problems, such as a performance that is below their aspiration level, or possess abundant slack, and these processes are known as problematic and slack searches, respectively. The current study examines search behavior with regard to corporate R&D investments, and develops specific hypotheses to investigate how firms adjust their R&D strategy in response to poor performance. It also considers how such adjustments differ for two types of slack resources, an issue that has been neglected in previous studies.
This study examines a sample of Taiwanese firms and draws on the concept of institutional logic to investigate how search behaviors may differ between business-group affiliated and unaffiliated firms. It also consider the moderating role of the divergence between the control exercised by controlling owners and cash flow rights, as this is a common feature of corporate governance among business groups in Taiwan. Our sample includes 274 Taiwanese electronics firms listed on the Taiwan Stock Exchange (TSE) over the period 1999-2008, and the empirical evidence from this panel data is consistent with our theoretical predictions.
In particular, the results show that when firm’s face performance discrepancies, they will increase R&D investment. However, when a firm faces a severe threat to its survival point, such as bankruptcy, it will need to cut R&D spending. Moreover, the results also show that unabsorbed and absorbed slack have different impacts, positively and negatively affecting R&D investment, respectively. In addition, the results also show that both business group-affiliated and unaffiliated firms will increase R&D investment in response to negative performance feedback, but only business group-affiliated firms will increase R&D activity when facing positive performance feedback. Furthermore, the results also show that only business group-affiliated firms have a greater tendency to invest in R&D when there is unabsorbed slack. Finally, the findings show that the divergence between the control of controlling owners and cash flow rights has a significantly positive moderating effect on R&D strategy when the firm’s actual performance is under its aspiration level. However, the divergence in control and cash flow rights has different moderating effects on affiliated and unaffiliated firms when there is negative performance feedback, with the former being positive and the latter negative. The findings on this work extend the claims of behavioral theory in newly industrialized economies, and identify the important factors that need to be considered in future studies.
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