The main purpose of this research is to use the Awareness-Motivation-Capability (AMC) perspective for investigating moderating effect of entrepreneurial motives such as need for achievement, need for approval, need for independence, and personal wealth on entrepreneurial intention related relationships. Despite the fact that previous researchers have been paying vast amount of attention for entrepreneurial motives, to explore the moderating effect of motives for entrepreneurial intention study is still neglected. With using AMC perspective, this paper investigates moderating roles of the motives and risk-taking behavior, and provides evidence of usability of the AMC perspective for intention study. This paper also tests the relationship between entrepreneurial alertness to intention, and entrepreneurial self-efficacy to intention as fundamental relationships for moderating effect test. We then conducted a questionnaire survey among Taiwanese university students and foreign university students. The results show several moderating effects, such as need for approval, personal wealth, and risk-taking propensity on the intention related relationships. Interestingly, need for approval do not show direct influence to intention. These findings implicate that those motives and risk-taking propensity can strengthen or weaken individual’s entrepreneurial decision making process. We conclude that some motives do not cause entrepreneurial intention directly, and yet those motives only play a moderating role for the other intention relationships.

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