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研究生: 林裕昌
Lin, Yu-Chang
論文名稱: 以組織變革復甦企業之階段性任務分析-以和泰汽車之組織變革為例
Turning Firm Decline through Change of Organizational Structure-An Example of Hotai Motor
指導教授: 葉桂珍
Yeh, Quey-Jen
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2006
畢業學年度: 94
語文別: 中文
論文頁數: 65
中文關鍵詞: 組織變革組織變革階段理論個案研究法
外文關鍵詞: Turnaround stage theory, Organization change, Case study
相關次數: 點閱:125下載:10
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  • 摘要
      如同人會生老病死,組織在成立之後也會經歷成長、成熟、與衰退。而在組織面臨績效衰退或是內外部危機時,許多經營者會積極提出組織變革的策略,並藉此扭轉經營頹勢,再創獲利高峰,因此,組織變革對於整個組織發展的重要性不言而喻。本研究採用個案研究的方式及組織變革階段理論,同時運用筆者任職個案公司親身參與之經驗,試圖歸納出組織變革過程中各階段之目標、重點工作、各階層人員扮演的角色及成功關鍵因素。最主要,本研究發現組織之轉折或變革需經一段數倍於實際執行變革之策略評估與確認階段。以下將本研究最後得出之組織變革各階段目標及成功關鍵因素歸納如下:
    1.第一階段為策略評估與確認階段,階段目標為勾勒未來組織變革後之願景,成功關鍵在於高階經營者的支持與參與、專案小組之專業與經驗、及強烈的使命感。
    2.第二階段為變革展開階段,階段目標為完成變革後之組織營運模式,成功關鍵在於高階經營者的參與、樂意接納其他部門人員加入專案團隊、及員工的支持與認同。
    3.第三階段為修正階段,階段目標為完成新營運模式業務流程之修正並迅速轉虧為盈,成功關鍵在於高階經營者的激勵、採納客戶的建議、及管理流程之修正。
    4.第四階段為復甦階段,階段目標為擴大銷售規模並落實新文化,成功關鍵在於高階經營者的參與、新文化持續教育與強化、及日本原廠技術上的支援。

    Abstract
     As the life cycle to the human, so the organization would have the process of growing up, maturity, and retrogression. When the organization confronts the worse performance or crisis from internal or external, many managers would draw out the strategy of organization change to reverse the declining tendency and to gain the high profit. So it goes without saying that the importance of organizational change for the organization development. Case study, turnaround stage theories, and the personal experience of the project held in the company that the author works for is adopted in order to conclude the target in each stage, key point, the role of the each class plays for and the crucial factor for the success in the organization change process. The each stage for the study of organization change is as below:
     The first stage is strategy evaluation and confirmation. The target is to draw out the prospect of organization change. The key matter of success is support from top managers and participation, the specialty and experience of the professional, and strong duty.
     The second stage is reformation implementation. The target is to complete the business model. The key matter of success is the participation of top managers, and acceptance for the clues of other departments to join the project team, and support and identification from staff.
     The third stage is amendment. The target is to complete the amendment of affairs for the new business model and to turnaround swiftly. The key matter of success is inspiration from top managers, adoption of suggestion from customers and administration process amendment.
     The forth stage is revivification. The target is to enlarge selling scale and to implement new culture. The key matter of success is the participation of top managers and continuous education and enhancement for new culture, and technology from parent company in Japan.

    目錄 第一章 緒論…………………………………………………1 第一節 研究背景與動機……………………………………1 第二節 研究目的……………………………………………2 第三節 研究方法……………………………………………3 第二章 文獻探討…………………….……….…...….……..5 第一節 組織變革的意義………………………..…………..5 第二節 組織變革的起源……………………………………7 第三節 組織變革的過程…………………………………..12 第三章 個案公司實施組織變革之推動過程……………..24 第一節 個案公司簡介……………………………………..24 第二節 個案公司組織變革之推動過程…………………..27 第四章 個案分析結果……………………………..………45 第一節 分析方法與架構…………………………………..45 第二節 本個案組織變革之成功關鍵因素………………..51 第五章 結論與建議………………………………………..57 第一節 研究結論與發現…………………………………..57 第二節 個案公司實施組織變革後之成效………………..59 第三節 研究限制與建議…………………………………..60 參考文獻..………………………………………………….62

    一、中文部分
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