This research aims to examine mobile consumer’s perception of service quality customer value, customer satisfaction, corporate image and behavioral intentions. An empirical investigation of the relationships between service quality, customer value, corporate image, customer satisfaction and behavioral intentions was conducted based on a structural equation modeling (SEM) approach.
The results found that service quality, corporate image, customer value have positive influence on customer satisfaction. In addition, result also indicated that customer satisfaction, corporate image, customer value have positive influence on behavioral intentions. These findings provide valuable information for mobile service operators to understand consume behavior and further, to improve service quality, customer value, corporate image and customer satisfaction.

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