本研究嘗試了解，當新產品發展團隊執行新產品發展過程中，所含有的技術知識、市場知識對於新產品發展績效之影響；進而探討若新產品發展團隊同時結合技術知識與市場知識的程度越高，是否能有助於新產品發展之績效。最後，將管理控制視為調節角色，當新產品發展團隊進行產品研發時，若對團隊進行之管理方式包含行為控制與結果控制，則其分別對於技術知識與新產品績效、市場知識與新產品發展績效所產生之調節關係。
本研究以中華民國證券交易所「公開上市上櫃」的高科技公司作為本研究之主要樣本來源，並透過台灣專利局之公告本研究鎖定在近三年內曾發表創新產品之公司企業，總計380家。設計A、B兩份為卷，以郵寄與電子郵件的方式發放問卷，問卷回收率為14%。並藉由層級回歸分析對於本研究所提出的假設進行驗證，分析結果如下：
(一) 團隊之技術知識越高，則新產品之市場表現與突破式創新產品績效越高。
(二) 團隊之市場知識越高，則新產品之市場表現與突破式創新產品績效越高。
(三) 團隊若結合技術知識與市場知識之程度越高，則新產品之市場表現與突破式創新產品績效越高。
(四) 行為控制對於技術知識與突破式創新產品績效之間，具有正向調節效果。
(五) 結果控制對於技術知識與突破式創新產品績效之間，具有正向調節效果。
本研究之貢獻分述如下。首先，本研究首篇以量化的方式驗證當團隊結合技術知識與市場知識，對於新產品發展之市場表現有正向的關係，亦有助於突破式創新產品之績效；而當新產品發展團隊在執行突破式創新產品發展時，對團隊採用行為控制及結果控制等管理方式，都能正向調節技術知識與突破式創新產品間之關係。

There are amount of literatures put focus merely on technological or market knowledge to understand the influence on new product performance. The purpose of this research is to bring more clear insights into the effect of the new product development team’s knowledge on new product development performance. Meanwhile, it also investigates the moderating role of behavior control and outcome control.
The research is performed through the questionnaire survey to the subjects of electronic companies in Taiwan with two versions of questionnaires: the team leader version and the team member version. The final return rate is 14%.
The conclusions are as follows. First of all, there is the positive relationship between technological knowledge and new product development performance. Secondly, market knowledge is positively associated with new product development performance. What the most important of all is that combining technological knowledge with market knowledge would significantly influence the outcome of new product performance. It is also found that, control mode including behavior control and outcome control that positively moderate the relationship between technological knowledge and radical innovation performance.
According to the research findings as stated above, the study’s most significant contribution is that it is the first empirical research to propose the combination of new product development team’s knowledge on technological and market would be positively related to both new product market performance and radical innovation. It is also the first research to have treated control mode as the moderator and have demonstrated that the moderating effect does exist on the relationship between technological knowledge and radical innovation performance.

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