| 研究生: |
林谷豪 Lin, Gu-Hao |
|---|---|
| 論文名稱: |
以需求理論觀點探討持續使用虛擬社群從事終身學習之意圖 Exploring the Intention of Continuing to Use the Virtual Community for Lifelong Learning from the Perspective of Needs Theory |
| 指導教授: |
黃悅民
Huang, Yueh-Min |
| 學位類別: |
碩士 Master |
| 系所名稱: |
工學院 - 工程科學系碩士在職專班 Department of Engineering Science (on the job class) |
| 論文出版年: | 2018 |
| 畢業學年度: | 106 |
| 語文別: | 中文 |
| 論文頁數: | 42 |
| 中文關鍵詞: | 虛擬社群 、需求理論 、終身學習 、持續使用意圖 |
| 外文關鍵詞: | Virtual community, Needs theory, lifelong learning, intention to continue use |
| 相關次數: | 點閱:96 下載:1 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
虛擬社群已經被廣泛用於終身學習。然而,過去學者們著重在外在動機探討人們從事終身學習之意圖,而內在動機卻鮮少獲得學者們的關注。外在動機意指外在事物具有誘因促使人們被動地產生行為意圖,而內在動機意指人們主動地產生行為意圖。換言之,內在動機才是驅使人們自主的產生行為意圖,進而產生實際行為。因此,學習者若能瞭解人們透過虛擬社群從事終身學習意圖之內在動機,將可以促使更多人共同學習。本研究利用需求理論作為使用者的內在動機探討人們透過虛擬社群從事終身學習意圖的關鍵因素。研究結果證實(1)滿意度是人們持續使用意圖的重要影響因素。(2)自我實現需求是滿意度的主要影響因素,其次是自尊需求。(3)生理需求會顯著影響自我實現需求; 安全需求與社會需求會顯著影響自尊需求。其結果意謂著若社群網路服務開發者所設計的虛擬社群符合人們之滿意度,將能夠促使更多人透過虛擬社群從事終身學習。再者,人們若想聚集更多人透過虛擬社群之分享功能達成終身學習之成效,他們首先須試圖說服人們運用此方法從事終身學習能夠獲得所需之知識,以達成他們的理想、夢想。然而,本研究只著重在人們從事終身學習意圖之內在動機,但或許有其它潛在外在動機影響人們持續使用虛擬社群從事終身學習之意圖。因此,未來研究者可以整合內在動機與外在動機,並以更全面的方式探討人們持續使用虛擬社群從事終身學習意圖之影響因素。
Virtual communities have been widely used for lifelong learning. However, in the past, scholars focused on extrinsic motivation to explore people’s intention to engage in lifelong learning, while intrinsic motivation has rarely received the attention of scholars. Extrinsic motivation means that external things have incentives to urge people to passively generate behavioral intentions, while intrinsic motivation means that people actively produce behavioral intentions. In other words, intrinsic motivation is to drive people to produce behavioral intentions autonomously, which in turn produces actual behavior. This study uses needs theory as a user's intrinsic motivation to explore the key factors for people's lifelong learning intentions through virtual communities. The results of this study confirm that (1) satisfaction is an important factor in people's continuous use intentions. (2) The self-actualization needs is the main influencing factor of satisfaction, followed by the needs for self-esteem. (3) Physiological needs can significantly affect self-realization needs; Security needs and social needs can significantly affect self-esteem needs. The result is that if the social networking service developers designed the virtual community to meet people's satisfaction, it will enable more people to engage in lifelong learning through the virtual community. Furthermore, if people want to gather more people to achieve lifelong learning through the knowledge sharing function of the virtual community, they must first try to persuade people to use this method to engage in lifelong learning and gain the knowledge they need to achieve their ideal and dreams. However, this study focuses only on the intrinsic motivation of people engaged in lifelong learning intentions, but there may be other potential external motivations that affect people's intention to continue to use virtual communities for lifelong learning. Therefore, future researchers can integrate intrinsic motivation and extrinsic motivation, and in a more comprehensive way, explore the influencing factors of people's continuous use of virtual communities to engage in lifelong learning intentions.
中文文獻
王慧媚(2017)。中高齡者終身學習需求與學習動機之探討(未出版之碩士論文)。南臺科技大學,台南市。
林宏偉(2009)。以社會認知及需求理論探討影響聯勤海用總庫退伍人員之職業選擇(未出版之碩士論文)。樹德科技大學,高雄市。
資策會FIND/經濟部技術處。「資策會FIND(2016) /服務系統體系驅動新興事業研發計畫(2/4)」。2018年5月1日。 取自https://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=1934&fm_sqno=14
景明山(2016)。壽險業務員基本特質對及Maslow 需求層次影響之研究-以新光人壽宜蘭地區為例(未出版之碩士論文)。國立宜蘭大學,宜蘭縣。
劉仲矩、楊緯剛(2015)。以馬斯洛需求層級理論探討智慧型手機使用者需求重要性之研究。電子商務研究,2015年夏季第十三卷,第二期,頁 221-240。
鄭南俠(2014)。需求理論影響不動產購買意願之研究-以台中地區預售屋為例碩士論文(未出版之碩士論文)。育達科技大學,苗栗縣。
英文文獻
Agudo-Peregrina, Á. F., Hernández-García, Á., & Pascual-Miguel, F. J. (2014). Behavioral intention, use behavior and the acceptance of electronic learning systems: Differences between higher education and lifelong learning. Computers in Human Behavior, 34, 301-314.
Ahmed, I., Nawaz, M. M., Iqbal, N., Ali, I., Shaukat, Z., & Usman, A. (2010). Effects of motivational factors on employees job satisfaction a case study of University of the Punjab, Pakistan. International journal of business and management, 5(3), 70-80.
Alderfer, C. P. (1969). An empirical test of a new theory of human needs. Organizational behavior and human performance, 4(2), 142-175.
Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing science, 12(2), 125-143.
Aspin, D. N., & Chapman, J. D. (2000). Lifelong learning: Concepts and conceptions. International Journal of Lifelong Education, 19(1), 2-19.
Atkins, M. R., Johnson, D. M., Force, E. C., & Petrie, T. A. (2015). Peers, parents, and coaches, oh my! The relation of the motivational climate to boys' intention to continue in sport. Psychology of Sport and Exercise, 16(3), 170-180.
Ayala, G. (2003). Towards lifelong learning environments: Agents supporting the collaborative construction of knowledge in virtual communities. In Designing for change in networked learning environments (pp. 141-149). Dordrecht, Netherlands: Springer.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Bhattacherjee, A. (2001). Understanding information systems continuance: An expectation-confirmation model. MIS quarterly, 25(3), 351-370.
Bhattacherjee, A., Perols, J., & Sanford, C. (2008). Information technology continuance: A theoretic extension and empirical test. Journal of Computer Information Systems, 49(1), 17-26.
Boulos, M. N. K., Maramba, I., & Wheeler, S. (2006). Wikis, blogs and podcasts: A new generation of Web-based tools for virtual collaborative clinical practice and education. BMC medical education, 6(1), 41.
Casagranda, M., Colazzo, L., Molinari, A., Tomasini, S., & Villa, N. (2011). Lifelong learning implementations in virtual communities: formal and informal approaches and their impact on learners. In Proceedings of the IEEE global engineering education conference on System Sciences (pp. 1061-1068).
Chin, W. W., & Newsted, P. R. (1999). Structural equation modeling analysis with small samples using partial least squares. In R. Hoyle (Ed.), Statistical strategies for small sample research (pp. 307-341). California: Sage Publications.
Chiu, C. M., Hsu, M. H., & Wang, T. G. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888.
Cropley, A. J., & Knapper, C. K. (1983). Higher education and the promotion of lifelong learning. Studies in higher education, 8(1), 15-21.
David C. McClellan (1961), The Achieving Society, New York, NY: Van Nostrand Reinhold.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
Dhanapala, K. V., & Hirakawa, Y. (2016). L2 reading motivation among Sri Lankan university students. Reading Psychology, 37(2), 202-229.
Erez, M. & Earley, P.C. (1993). Culture, Self-Identity, and Work. New York, NY: Oxford University Press.
Fernández-Castro, J., Limonero, J. T., González-Olmedo, M. P., Serrano, R., López, V., & Rovira, T. (2015). Early Retirement Intention in Workers from the Industry and Service Sectors: Influence of the Perception of Benefits from Retiring or from Continuing to Work. Open Journal of Social Sciences, 3(4), 79-85.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Gaál, Z., Szabó, L., Obermayer-Kovács, N., & Csepregi, A. (2015). Exploring the role of social media in knowledge sharing. Electronic Journal of Knowledge Management, 13(3), 185-197.
Goodhue, D. L., Lewis, W., & Thompson, R. (2012). Does PLS have advantages for small sample size or non-normal data?. Mis Quarterly, 36(3), 981-1001.
Gratton, L. C. (1980). Analysis of Maslow's need hierarchy with three social class groups. Social Indicators Research, 7(1-4), 463-476.
Gye-Soo, K. (2016). Partial Least Squares Structural Equation Modeling (PLS-SEM): An application in Customer Satisfaction Research. International Journal of u- and e-Service,Science and Technology, 9(4), 61-68.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). Upper Saddle River, NJ: Prentice-Hall.
Hayati, K., & Caniago, I. (2012). Islamic work ethic: The role of intrinsic motivation, job satisfaction, organizational commitment and job performance. Procedia - Social and Behavioral Sciences, 65(3), 1102-1106.
Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The motivation to work. New York, NY: John Wiley & Sons.
Hong, J. C., Lin, P. H., & Hsieh, P. C. (2017). The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch. Computers in Human Behavior, 67, 264-272.
Hu, P. J., Clark, T. H. K., & Ma, W. W. (2003). Examining technology acceptance by school teachers: a longitudinal study. Information and Management, 41(2), 227-241.
Huang, Y. M. (2015). Exploring the factors that affect the intention to use collaborative technologies: The differing perspectives of sequential/global learners. Australasian Journal of Educational Technology, 31(3), 278-292.
Huang, Y. M. (2016). The factors that predispose students to continuously use cloud services: Social and technological perspectives. Computers & Education, 97, 86-96.
Huang, Y. M. (2017a). Exploring students’ acceptance of team messaging services: The roles of social presence and motivation. British Journal of Educational Technology, 48(4), 1047-1061.
Huang, Y. M. (2017b). Exploring the intention to use cloud services in collaboration contexts among Taiwan’s private vocational students. Information Development, 33(1), 29-42.
Huang, Y. M. (2018). Reason and emotion: how they drive students to play a color game. EURASIA Journal of Mathematics, Science and Technology Education, 14(5), 1911-1924.
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic management journal, 20(2), 195-204.
Jeremysaid. (2018). The Surprising Science Behind Customer Motivation. Retrieved June 18, 2018, from the: https://www.jeremysaid.com/blog/the-surprising-science-behind-customer-motivation/
Jin, X. L., Cheung, C. M., Lee, M. K., & Chen, H. P. (2007). Factors affecting users' intention to continue using virtual community. In Proceedings of the 9th IEEE international conference on E-Commerce technology and the 4th IEEE international conference on enterprise computing, E-Commerce and E-Services (pp. 239-246).
Johnson, N. A., & Holdaway, E. A. (1994). Facet importance and the job satisfaction of school principals. British Educational Research Journal, 20(1), 17-33.
Kang, S., & Jung, J. (2014). Mobile communication for human needs: A comparison of smartphone use between the US and Korea. Computers in Human Behavior, 35, 376-387.
Karatepe, O. M., & Tekinkus, M. (2006). The effects of work-family conflict, emotional exhaustion, and intrinsic motivation on job outcomes of front-line employees. International Journal of Bank Marketing, 24(3), 173-193.
Kim, B. (2011). Understanding antecedents of continuance intention in social-networking services. Cyberpsychology, Behavior, and Social Networking, 14(4), 199-205.
Kiraz, E., & Ozdemir, D. (2006). The relationship between educational ideologies and technology acceptance in pre-service teachers. Educational Technology and Society, 9(2),152-165.
Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use. Computers in human behavior, 26(2), 254-263.
Lee, M. C. (2010). Explaining and predicting users’ continuance intention toward e-learning: An extension of the expectation–confirmation model. Computers & Education, 54(2), 506-516.
Lee, M. K., Cheung, C. M., & Chen, Z. (2005). Acceptance of Internet-based learning medium: The role of extrinsic and intrinsic motivation. Information & management, 42(8), 1095-1104.
Liao, H. L., & Liu, S. H. (2012). A comparison analysis on the intention to continued use of a lifelong learning website. International Journal of Electronic Business Management, 10(3), 213-223.
Liao, H. L., Liu, S. H., Pi, S. M., & Chou, Y. J. (2010). Factors affecting lifelong learners’ intention to continue using e-learning website: an empirical study. In International Conference on Web-Based Learning (pp. 112-119). Heidelberg, Germany: Springer.
Maslow, A. H. (1943). A theory of human motivation. Morrisville, North Carolina: Lulu.com
Meijs, C., Prinsen, F. R., & de Laat, M. F. (2016). Social learning as approach for teacher professional development; how well does it suit them?. Educational media international, 53(2), 85-102.
Moghavvemi, S., Sharabati, M., Paramanathan, T., & Rahin, N. M. (2017). The impact of perceived enjoyment, perceived reciprocal benefits and knowledge power on students' knowledge sharing through Facebook. The International Journal of Management Education, 15(1), 1-12.
Murray, H. A. (1938). Explorations in personality: A clinical and experimental study of fifty men of college age. New York, NY: Oxford University Press.
Nistor, N., Lerche, T., Weinberger, A., Ceobanu, C., & Heymann, O. (2014). Towards the integration of culture into the unified theory of acceptance and Use of Technology. British Journal of Educational Technology, 45(1), 36-55.
Oh, J. C., & Yoon, S. J. (2014). Predicting the use of online information services based on a modified UTAUT model. Behaviour & Information Technology, 33(7), 716-729.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research, 17(4), 460-469.
Pi, S. M., Chou, C. H., & Liao, H. L. (2013). A study of Facebook Groups members’ knowledge sharing. Computers in Human Behavior, 29(5), 1971-1979.
Schiffman, L. G., & Kanuk, L. L. (2004). Consumer behavior (6th ed.). Upper Saddle River, New Jersey: Prentice Hall.
Seeley, E. (1992). Human needs and consumer economics: The implications of Maslow's theory of motivation for consumer expenditure patterns. The Journal of Socio-Economics, 21(4), 303-324.
Shi, N., Lee, M. K., Cheung, C. M., & Chen, H. (2010). The continuance of online social networks: how to keep people using Facebook?. In Proceedings of the 2010 43rd Hawaii International Conference on System Sciences. IEEE, 1-10.
Sørebø, Ø., Halvari, H., Gulli, V. F., & Kristiansen, R. (2009). The role of self-determination theory in explaining teachers’ motivation to continue to use e-learning technology. Computers & Education, 53(4), 1177-1187.
Teo, T. (2011). Factors influencing teachers’ intention to use technology: Model development and test. Computers & Education, 57(4), 2432-2440.
Thong, J. Y., Hong, S. J., & Tam, K. Y. (2006). The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9), 799-810.
Ullrich-French, S., & Smith, A. L. (2009). Social and motivational predictors of continued youth sport participation. Psychology of Sport and Exercise, 10(1), 87-95.
Wasko, M. M., & Faraj, S. (2000). “It is what one does”: Why people participate and help others in electronic communities of practice. The Journal of Strategic Information Systems, 9(2-3), 155-173.
Wu, J. J., & Tsang, A. S. (2008). Factors affecting members' trust belief and behaviour intention in virtual communities. Behaviour & Information Technology, 27(2), 115-125.
Wu, J. J., Chen, Y. H., & Chung, Y. S. (2010). Trust factors influencing virtual community members: A study of transaction communities. Journal of Business Research, 63(9-10), 1025-1032.
Yalch, R., & Brunel, F. (1996). Need Hierarchies in Consumer Judgments of Product Designs: Is It Time to Reconsider Maslow's Theory?. Advances For Consumer Research, 23, 405-410.
Yli-Piipari, S., Barkoukis, V., Jaakkola, T., & Liukkonen, J. (2013). The effect of physical education goal orientations and enjoyment in adolescent physical activity: A parallel process latent growth analysis. Sport, Exercise, And Performance Psychology, 2(1), 15-31.
Zha, X., Zhang, J., Yan, Y., & Xiao, Z. (2014). User perceptions of e-quality of and affinity with virtual communities: The effect of individual differences. Computers in Human Behavior, 38, 185-195.
Zhou, T. (2011). Understanding mobile Internet continuance usage from the perspectives of UTAUT and flow. Information Development, 27(3), 207-218.