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研究生: 廖素瑄
LIAO, SU-HSUAN
論文名稱: 服務主導邏輯觀點之價值共創:居家照顧服務實證研究
Value Co-creation of Service Dominant Logic: An Empirical Evidence on Home Care Services
指導教授: 方世杰
Fang, Shih-Chieh
學位類別: 碩士
Master
系所名稱: 管理學院 - 經營管理碩士學位學程(AMBA)
Advanced Master of Business Administration (AMBA)
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 70
中文關鍵詞: 服務主導邏輯價值共創互動資訊整合
外文關鍵詞: service dominant logic, value co-creation, interaction, information integration
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  • 本研究以服務主導邏輯的觀點來驗證長期照顧服務,特別是居家服務中,家庭照顧者在服務過程中與服務提供者互動程度、資訊搜尋與整合能力,與價值共創-滿意度之關係。

    研究採問卷調查方式,以台南地區正在使用居家服務的家庭照顧者為研究對象,探討互動、資訊搜尋與整合、照顧專業知識與能力及價值共創-滿意度的四大構面。研究結果發現,家庭照顧者與服務提供者的互動程度、資訊搜尋與整合能力越高,對價值共創-滿意度也越高,符合服務主導邏輯下重視行為者間的參與互動與資源整合,進而影響價值共創。加入照顧者的專業知識與能力做為調節變項後,互動程度、資訊搜尋與整合能力對滿意度均未達顯著相關。

    長期照顧服務中家庭照顧者與服務提供者已存有高程度互動,也具備一定程度資訊搜尋與整合能力,並反應在對價值共創-滿意度的表現上。讓所有利害關係人能實際參與長期照顧服務,是未來實務上可行的方向。

    The purposes of this study are to verify the interaction between family caregivers and long-term care providers by the theory of service dominant logic, and how family caregivers gather and integrate the information resources to co-create value in the process of long-term care services.

    The target people of this study are family caregivers who are using home care services. Four aspects are evaluated: (1) the interaction between family caregivers and long-term care providers, (2) information gathering and integration, (3) the knowledge and abilities in health care, and (4) value co-creation─satisfaction.

    The results revealed that more interaction and higher information gathering and integration ability, correlated with higher satisfaction. However, the moderating effects of knowledge and abilities in health care are statistically non-significant in neither “interaction” nor “information gathering and integration” to satisfaction.

    To conclude, more interaction and higher information gathering and integration will relate to higher satisfaction with value co-creation. The results conform to the concept of service dominant logic: actors create value by interactive communication and integration of resources.

    中文摘要 i 英文摘要 ii 誌謝 v 目錄 vi 表目錄 viii 圖目錄 ix 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 3 第三節 研究目的、問題與範圍 5 第四節 研究流程及論文結構 6 第二章 文獻探討 8 第一節 長期照顧服務之本質與我國現況 8 第二節 服務主導邏輯與價值共創 12 第三節 價值共創之互動模式與整合 18 第四節 長期照顧價值共創之衡量─滿意度 23 第三章 研究架構與方法 25 第一節 研究架構 25 第二節 研究假設 26 第三節 變項操作型定義與衡量 30 第四節 問卷設計與研究對象 35 第五節 資料分析方法 36 第四章 實證分析與結果 38 第一節 敘述性統計分析 38 第二節 因素分析 41 第三節 信度與效度分析 46 第四節 相關分析 48 第五節 迴歸分析 49 第六節 研究假說檢定結果 55 第五章 結論與建議 56 第一節 研究結論 56 第二節 理論與實務貢獻 59 第三節 研究限制與建議 61 參考文獻 63 第一部分 中文部分 63 第二部分 外文部分 64 【附錄一】 67

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