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研究生: 劉書吟
Liu, Shu-Yin
論文名稱: 探究台南老屋再利用民宿經營者的隨創行為
Exploring the Bricolage Behavior of a Bed and Breakfast Manager in Tainan Old House Reuse
指導教授: 李憲達
Li, Hsien-Ta
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 88
中文關鍵詞: 老屋再利用隨創理論在地資源資源轉換
外文關鍵詞: Old Houses Reuse, Bricolage, Local Resources, Resource Conversion
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  • 全球觀光旅遊轉型,旅遊市場的需求從傳統風景區遊歷或是朝聖大型量體建築,轉向城市觀光的體驗式旅遊,文化成為觀光旅遊的核心價值。素有文化首都之稱的台南市為因應這股城市觀光旅遊的風潮,向交通部提出將「台南雙城地區」指定為觀光地區,此項提案於2016年正式通過,台南市舊城區內得以合法設立民宿,並且寄望以此促進台南觀光產業朝向多元且具在地特色之方向發展,為舊城區注入再次活絡的新契機和生命力。
    隨創是一種克服資源限制的手段,轉化資源為創新的來源,讓創新得以實現。本研究以台南舊城區中透過歷史老屋再利用作為民宿用途之經營者為研究個案,以隨創理論觀點為切入視角,從而深入了解台南老屋特色民宿經營者的創業與發展歷程,同時也進一步分析民宿經營者是如何透過資源轉換與連結在地資源之取用,將過去被閒置廢棄的歷史老屋再利用並且翻轉重生為帶動城市觀光的關鍵角色,使的老屋和在地資源轉換創造出多元的文化性價值,進而成為城市永續發展的重要資源。
    本研究從研究發現中得出的結論:老屋特色民宿的經營者必須持續創新,才能為歷史老屋注入永續發展的生命力。再者,老屋特色民宿連結城市觀光的深度旅遊,在地資源脈絡在資源轉換的過程當中扮演了關鍵性的重要角色,經營者在策略規畫時必須正視且重視外部在地資源的連結。而經營者若能將老屋、在地資源等視為可以永續使用的資源,並以此思維作為隨創行為的核心價值時,即使身處於受限的環境中亦可以擴大資源轉換,並以此創造、獲取更多的經營成果。

    With the transformation of the global tourism industry, the demand of the tourism market has shifted from traditional scenic touring or large-scale attractions pilgrimaged to experiential tourism of urban sightseeing. Therefore, culture has become the core value of tourism.
    To adopt this trend of urban sightseeing, Tainan city, known as the cultural capital, proposed to the Ministry of Communications to designate the " the Area of Tainan Two Cities " as a focused sightseeing area. As the proposal was officially approved in 2016, Bed and Breakfasts (also known as B&B) can be set up legally in the old town region. With the expectation that the proposal could promote the development of the tourism industry in Tainan City, with the direction of diversification and local characteristics, as well as bringing new opportunities and vitality into the old town.
    This research takes the manager of H B&B who reuse historical old houses in the old town area as cases. With the notion of bricolage to deeply understand the entrepreneurial and development process of the B&B managers of Tainan old houses reuse. Meanwhile, this research also further analyzes how B&B managers recycle and regenerate abandoned historical old houses through resource conversion and local resources connection. The modification creates diverse cultural values, furthermore becoming a significant resource for the sustainable development of the city.
    The conclusions from the research findings are as following. First, the B&B managers of the reused old houses in Tainan City must innovate constantly to bring the vitality of sustainable development into the historical old houses. Second, the in-depth tour of the B&Bs in reused old houses connects with urban sightseeing. The content of local resources plays a crucial role in the process of resource conversion. The managers must pay attention to combining external resources while planning strategies. Third, if the operators could consider old houses and local resources as sustainable supplies along with this concept as the core value of the bricolage behavior, the managers would be able to expand the resource conversion to create and capture more values even in a restricted environment.

    摘要 I ABSTRACT II 致謝 V 目錄 VI 表目錄 VII 圖目錄 VIII 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 8 第三節 研究流程 10 第二章 文獻探討 11 第一節 老屋再利用 11 第二節 隨創行為 22 第三節 文獻探討小結 32 第三章 研究方法 33 第一節 質性研究法 33 第二節 個案研究法 35 第三節 資料收集 40 第四節 資料分析 43 第四章 研究結果 45 第一節 台南老屋民宿的發展與制約 45 第二節 老屋再利用的價值轉換 56 第三節 在地資源脈絡的取用 60 第四節 老屋特色民宿的經營與隨創成果 63 第五節 研究結果分析與討論 65 第五章 結論與建議 68 第一節 研究結論 68 第二節 研究貢獻 71 第三節 研究限制及未來研究建議 76 參考文獻 78 附錄一、研究訪談大綱 87

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