隨著電子遊戲產業的蓬勃發展，其市場規模與文化影響力逐漸上升。近年來，為了回應全球人口結構的變遷以及企業社會責任（CSR）的要求，將多元共榮（Diversity,Equity, and Inclusion,DEI）元素導入遊戲設計與行銷策略，已成為產業界的重要趨勢。然而，在推動DEI的過程中，部分產品因未能妥善平衡設計理念與玩家體驗，引發了諸如覺醒即破產（Go Woke, Go Broke）的社群反彈與市場爭議，顯示出開發者在推動進步價值與滿足玩家偏好之間面臨著設計的兩難。
為解決上述問題，本研究旨在探討如何在維持玩家接受度與產品品質的前提下，有效地將DEI元素融入遊戲設計之中。在文獻探討部分，本研究引入MDA（Mechanics,Dynamics, Aesthetics）遊戲設計框架，將抽象的 DEI 概念解構為具體的「機制」設計，如角色創建系統、無障礙選項。以及「美學」體驗，如敘事共鳴、文化探索，藉此釐清設計元素對玩家沉浸感之影響。
在研究方法上，本研究採用聯合分析法（Conjoint Analysis），將遊戲設計要素，如角色身分、敘事風格、互動機制，與產品屬性進行組合，以量化方式測量玩家在面對多個產品屬性時的真實偏好結構與相對重要性。
本研究透過客觀的數據分析，獲得以下幾項重要發現：在整體偏好上，玩家對DEI元素的接受度高度取決於設計方式，玩家最重視機制與動態層面的「玩家的選擇會影響劇情」與「NPC或夥伴的多樣性選擇」，而對「劇情反映現實社會議題」偏好程度顯著較低。
其次，在人口統計變數的分群上，本研究發現群體特質會對偏好產生顯著差異。女性玩家基於對多元元素的高度包容性，對除了玩家的選擇會影響劇情的其餘三項屬性的接受度皆顯著高於男性；在年齡的分群方面，年輕族群（0-40歲）由於對虛擬世界中自我延伸與認同的需求較強烈，對角色可以自己設計與創造的偏好顯著高於年長族群（40歲以上）。
此外，本研究進一步以玩家的價格知覺與DEI認同程度高低進行分群並進行分析，結果顯示，價格知覺與DEI認同的高低對於屬性的選擇有顯著的影響。高價格知覺玩家對所有屬性皆展現全面性的偏好，顯示豐富的遊戲設計能有效提升玩家對於DEI元素的接受程度；而高DEI認同玩家則單一且顯著地追求探討社會議題的敘事體驗，凸顯其藉由遊戲敘事尋求價值觀契合的心理需求。
本研究率先結合MDA框架與聯合分析法，不僅為遊戲DEI設計提供量化實證的學術貢獻，亦為開發商在履行社會責任與維持市場競爭力之間，提供了具體且精準的設計策略。

This study explores how video game developers can effectively integrate Diversity, Equity, and Inclusion (DEI) elements into game design without triggering community backlash (e.g., "Go Woke, Go Broke"). Based on the MDA framework, abstract DEI concepts are deconstructed into tangible game design attributes. Employing Conjoint Analysis, this study quantitatively measures players' actual preference structures. The results indicate that player acceptance heavily depends on the implementation approach. Players prioritize "player choices affecting narratives" and "NPC diversity," while showing a lower preference for "narratives reflecting social issues." Demographic segmentation reveals that female players and younger demographics (under 40) exhibit higher acceptance for diverse attributes and character customization, respectively. Furthermore, players with high price perception favor comprehensive game designs, whereas those with high DEI identification uniquely pursue social issue narratives. This study provides empirical strategies for developers to balance corporate social responsibility with market competitiveness.

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