平台經濟已成為二十一世紀主流的商業模式，許多新創產業藉由平台理念發展的商業模式，帶來革命性的影響，不僅改變消費者的行為模式，也改變全球產業面貌，顛覆傳統產業，全球前百大企業有超過六成企業的主要收入來源自於平台商業模式，另外，在網絡效應的驅動下，網路為平台概念提供前所未有的契機，並且以大規模速度席捲全球產業，也大大降低複製成本，足以見得平台經濟的重要性，因此，本研究欲探究平台商業模式之內涵。
依此目的，本研究首先針對商業模式文獻與平台概念的經濟，以商業模式帆布圖為基礎探究商業模式再創新之要素，並闡述平台模式下之雙邊市場，以及平台策略的運作方式，再者，輔以分析個案對象作為基礎，藉以提出系統性的理論探究平台商業模式內涵，進而在瞭解平台商業模式架構下，企業應如何利用關鍵因素建構之。
本研究聚焦個案平台概念特性，在其價值主張發展中，利用關鍵資源與流程的設計，建構出平台生態圈的參與者，利用平台連結多方參與者的特性，創造企業的利潤公式。因此，本研究提出建構平台企業，需利用高度同邊與跨邊網絡效應，吸引更多使用者加入，並且藉以高度轉換成本的考量下，使用者不易離開平台生態圈，最後，本研究認為平台商業模式理論內涵，建立在商業模式再創新的架構下，再發展三個主要關鍵因素包含電子商務、大數據應用，以及顧客關係維繫。

The purpose of the study was to assess the connotation of the platform-based business model and aim to investigate how the traditional enterprises who faced the challenges of transforming or the new ventures develop their business model by the development of platform. Another aim was to find out platform ecosystem. In the platform-based enterprises, it’ highly significant to form their own ecosystem and enlarge itself value with three strategies of same-side network effect, cross-side network effect by attracting both much consumers and suppliers into the platform, and avoiding users left to another platform by high switching costs strategy. Finally, there are six elements were found out in the study based on original business model, including e-commerce, customer value proposition, customer relationship management (CRM), key resources/ process, big data and profit formula. Moreover, enterprises may learn from this article to develop their own platform-based business model.

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