隨著科技進步，人們的自我意識隨之高漲，對於生活品質的要求也相對提高，進而產生許多生活型態上的改變。設計師除了在產品機能與造型上不斷追求創新外，若能運用適合的色彩配色組合，將可滿足消費者感性層面的心理需求，大幅提高其購買意願。本研究將以線上購物色彩配色服務系統為構想，應用於膚色與指甲油色彩配色，並配合消費者感性需求，建構出一套符合消費者心理與需求的色彩諮詢系統。綜合膚色檢測理論、色彩調和理論、美度計算方法與模糊集合理論，建構以審美度為基礎的色彩配色及選色系統的程序。本研究運用量化方法瞭解消費者對色彩的認知意象，並依消費者的感性意象，給予膚色與指甲油色彩個人化的配色建議，藉此提供使用者快速且準確的掌握其最佳化的配色組合。根據驗證結果，證明此配色諮詢系統與使用者認知上的配色美感是具正相關性的，可進行客觀的最佳化色彩配色排名。

With the technology improvement, people's self-awareness rises, the requirements for the quality of life are also enhanced, and lead many changes in lifestyle. The designer not only keep pursuing the innovation in performance and styling but also use the appropriate combination of color matching, and then will be able to meet the psychological needs of consumers emotional level to increase their purchase intention. This study will use the concept of the online shopping color matching service system to apply to the skin and nail polish color selection, and match up the emotional needs of consumers to construct a set of the consultation system to meet the customers’ psychology and demand. Synthesize skin color detection, color harmony, aesthetics measures, fuzzy set theory to construct the color matching and color selection system procedures based on aesthetics measures. This study uses quantitative method to understand consumers’ color cognitive image, and give some recommendations about the matching color of the skin and nail polish personalization by the customers’ kansei image. Thereby providing users can fast and accurately grasp its best color combinations. According to the verifying result, prove that the color matching consultation system and users' cognitive color matching aesthetic is positive correlation to be able to objectively progress the best color matching ranking.

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