國外某些國家和台灣近幾年開始面臨嚴重的人口問題也就是─少子化，不管是現今或是往後，企業招募、徵才將會愈來愈重要，持續更新且好的人才力資源是企業亙古至今進步和成長的根本和驅動的動能。在日漸重視企業營運對利害關係人、環境、社區等影響之下，企業在營運上、策略上是否要履行它的社會責任之觀念和意識也逐漸被重視，而在台灣企業社會責任發展的較國外慢，相關的研究也較缺乏，多半是針對財務績效或是行銷領域的探討，研究與組織吸引力之間關係的研究較少，而且多半集中在與企業的形象或是聲望等有關的研究，因此本研究的目的是希望增加此領域的其他相關研究。本研究希望能藉由重新定義企業的社會責任之構面，並且探討不同構面對於組織吸引力有什麼影響，另外本研究也加入企業社會責任的敏感度為調節變數，將不同人的主觀看法加入研究中，看是否會有不同的作用。研究方法採用的是迴歸分析，將自變數、調節變數、交乘項等按照研究設計依序加入迴歸模型當中，了解其對應變數也就是組織吸引力的影響，研究樣本收集期間為2021年的3月至4月。研究結果顯示在環境構面和社會構面對於組織吸引力是正向影響，與國外學者研究結果符合，而敏感度的在多數構面的干擾並不明顯，唯有在環境構面有顯著影響，因此本論文建議企業可從事不同構面的企業社會責任來增加組織的吸引力，且可針對環境構面部分深入研究，同時企業也必須注意，不能將企業社會責任作為單純的當作吸引求職者追求組織聲望的工具，藉由交互作用之圖形顯示，若求職者個人擁有的企業社會敏感度高，會認為企業對外所公布之作為只是要求取美名，並非真正投入心力在社會責任的貢獻上，因此企業若是審慎地將營運與社會責任結合，將會更助於組織吸引力。

Taiwan is currently facing a serious crisis of declining birthrates. In the future, corporate recruitment will become more and more important. Good human resources are the driving force for corporate growth in the future. With increasing attention to the effect of corporate operations on stakeholders, the environment, and communities, the awareness of corporate social responsibility has gradually been valued. However, the development of corporate social responsibility in Taiwan has been slower than that other countries, and related research is also relatively insufficient. There are a few studies on the relationship between corporate social responsibility and corporate performance, but seldom considered the relationship between corporate social responsibility and organizational attractiveness. This study explores the impact of different aspects of corporate social responsibility on organizational attractiveness, and adds sensitivity to corporate social responsibility as a moderating variable. The results show that environmental and social dimensions have a positive effect on organizational attractiveness, which is consistent with the research results of foreign scholars, but the effect of sensitivity is not obvious.

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