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研究生: 曾怡靜
Tseng, Yi-Jing
論文名稱: 影響需求反應式運輸服務(DRTS)接受度之因素及願付價格探討-以台東市及鹿野鄉為例
Factors Influencing the Adoption of Demand Responsive Transit Service (DRTS) and a Discussion on Willingness to Pay - A Case Study of Taitung City and Luye Township in Taiwan
指導教授: 李元拓
Li, Yeun-Touh
學位類別: 碩士
Master
系所名稱: 管理學院 - 交通管理科學系
Department of Transportation and Communication Management Science
論文出版年: 2024
畢業學年度: 112
語文別: 英文
論文頁數: 168
中文關鍵詞: 需求反應式運輸服務有序羅吉特模型運輸政策偏鄉交通願付價格
外文關鍵詞: DRTS, OLOGIT, Transport policy, Rural transportation management, Willingness to pay
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  • 需求反應式運輸服務(DRTS)是一種不同於傳統公共交通系統的概念。此種新型態大眾運輸服務不論是在班次安排上或路線安排上,皆具有比傳統大眾運輸更大的靈活性,以更好地滿足公眾出行的多樣化需求。根據文獻回顧結果可以發現,DRTS 被許多專家學者視為解決偏鄉公共交通服務不足的一種解決方案。本研究之主要研究範圍為台東縣鹿野鄉,並使用紙本問卷為主、線上問卷為輔的調查方式分析當地居民及生活圈包含鹿野鄉之民眾對於DRTS服務因素的重視程度及願付價格,研究目的是探討該地區居民優先考慮的關鍵服務因素以及支付意願。
    經問卷數據分析,當地民眾對於DRTS服務因素重視程度的結果與現有文獻相反,先前的研究表明旅客重視的服務因素主要為與時間相關之服務因素,而本研究發現,此研究區域的居民重視之服務因素為可及性和上下車便利性。此外,失業者、第一產業從業人員以及持有機車駕照的旅客對 DRTS 服務表現出高度的關注。研究結果顯示,該地區因目前公路客運服務範圍涵蓋率不足的問題,使當地民眾對於可及性更高並且提供身心障礙者及戶服務的 DRTS 抱有高度期待。
    本研究亦調查了台東縣鹿野鄉未來 DRTS 的合理票價。結果表明,大多數人願意支付比現有巴士服務更高的票價,以享受更便捷的服務。此外,受訪者表示,如果巴士類型更改為小型巴士並縮短步行至巴士站的時間,他們願意支付最高的額外費用。

    Demand Responsive Transit Service (DRTS) is a concept that differs from traditional mass transit systems. It is characterized by greater flexibility in scheduling and routes to meet the diverse needs of the public better. DRTS is considered a solution to address deficiencies in public transportation services. This study analyzes data obtained from an aging rural area in Taitung County, Taiwan. The goal is to identify the key service factors that residents in this area would prioritize and the willingness to pay. Contrary to existing literature, this study reveals that residents in the research area show a higher emphasis on accessibility and boarding convenience. Additionally, the unemployed population shows a greater concern for DRTS services. The findings indicate a consensus in the region for an accessible and barrier-free DRTS service.
    This study also investigates the reasonable fare for future DRTS in Luye Township, Taitung County. The results indicate that most people are willing to pay a higher fare than the current bus service to enjoy more convenient services. Additionally, respondents are willing to pay the highest additional costs for DRTS if the bus type changes to small-sized buses and reduces walking time to the bus stations.

    ABSTRACT i 摘要 ii 致謝 iii TABLE OF CONTENTS iv LIST OF TABLES vii LIST OF FIGURES x CHAPTER 1 INTRODUCTION 1 1.1 Research Background and Motivation 1 1.1.1 The Current Status of DRTS in Taitung County 4 1.2 Research Objectives 7 1.3 Research Area and Limitations 8 1.4 Research Process and Flow Chart 10 CHAPTER 2 LITERATURE REVIEW 12 2.1 Introduction to DRTS Services 12 2.1.1 Origin and Development of DRTS 12 2.1.2 Challenges in DRTS Operation 14 2.2 Key Determinants for DRTS Service 16 2.3 Public Transportation Fare Elasticity 19 2.4 Public Transportation Willingness to Pay 21 2.5 Summary 23 CHAPTER 3 METHODOLOGY 25 3.1 Ordered Logit Model 25 3.2 Payment Card (PC) Approach 28 3.3 Model Estimation and Testing 32 3.4 Questionnaire Design 33 CHAPTER 4 QUESTIONNAIRE SURVEY ANALYSIS 38 4.1 Questionnaire Survey 38 4.2 Socioeconomic Analysis 39 4.3 Investigation of The Importance of DRTS Service Factors 48 4.3.1 Analysis of DRTS Service Factors 48 4.3.2 Regression Analysis 51 4.3.3 Summary of Regression Analysis 81 4.4 Investigation of Willingness to Pay 87 4.4.1 Price Elasticity Analysis of Demand 102 4.4.2 Summary of Willingness to Pay 103 CHAPTER 5 MODEL ESTIMATION AND DISCUSSION 105 5.1 Variable Descriptions 105 5.2 Model Estimation 107 5.2.1 Model Estimation for The Importance of Waiting Time 107 5.2.2 Model Estimation for The Importance of Travel Time 109 5.2.3 Model Estimation for The Importance of Travel Cost 110 5.2.4 Model Estimation for The Importance of Comfort 111 5.2.5 Model Estimation for The Importance of Frequency 113 5.2.6 Model Estimation for The Importance of Boarding Convenience 114 5.2.7 Model Estimation for The Importance of Reservation Convenience 116 5.2.8 Model Estimation for The Importance of Accessibility 118 5.2.9 Model Estimation for The Importance of Transfer Convenience 120 CHAPTER 6 DISCUSSION AND POLICY-RELATED RECOMMENDATIONS 122 6.1 Discussion on The Importance of DRTS Factors 122 6.2 Discussion on The Willingness to Pay 129 6.3 Policy-related Recommendations 136 CHAPTER 7 CONCLUSIONS AND RECOMMENDATIONS 138 7.1 Conclusions 138 7.2 Recommendations 140 REFERENCES 142 APPENDIX 152

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