隨著企業對資安的要求提高，「笨重」的資安產品開始面臨嚴峻的市場挑戰。使用者越來越傾向於尋求全方位的資安解決方案，以提升其資安防護的效率和效果，而不再只是依賴如傳統防毒軟體般的單技術設備。這樣的需求轉變，進一步推動資安公司進行「數位服務化 (Digital Servitization)」轉型，從過去以產品為核心的模式，轉向以服務為主導的邏輯。然而，數位服務化的具體發展歷程與資源整合挑戰尚未充分揭示，特別是在資安公司如何有效協調以支持轉型目標方面。
為了進一步探討此議題，本研究採用質性個案研究，並以全球資安領導廠商——趨勢科技 (Trend Micro) 作為個案，深入探討其數位服務化的轉型歷程，特別聚焦公司凝聚員工這一關鍵資源，以推動協同合作的策略。本研究依據趨勢科技在數位服務化過程中所面臨的不同挑戰，將其轉型歷程分為三個階段：「內部維運團隊的調整」、「外部維運夥伴的策略」、「維運部門和開發部門之間的整合」，並依序分析趨勢科技在各個階段的關鍵行動。本研究的研究貢獻在於深化研究者對數位服務化的理解，並歸納出一套有助於順利推動數位服務化轉型的發展歷程架構，為有意進行轉型之企業提供具體的參考依據。

As businesses place increasing emphasis on cybersecurity, traditional “heavy” cybersecurity products are facing significant market challenges. Users are gradually seeking comprehensive cybersecurity solutions that enhance both the efficiency and effectiveness of protection, moving away from dependence on single-technology tools like conventional antivirus software. This shift in demand is driving cybersecurity companies toward a transformation known as “digital servitization,” which involves moving from a product-centric model to a service-oriented logic. However, the concrete development process of digital servitization and the challenges of resource integration remain underexplored, particularly regarding how cybersecurity companies can effectively coordinate their internal resources to support the transformation goals.
To investigate this issue, this study adopts a qualitative case study approach, selecting Trend Micro, a global leader in the cybersecurity industry, as the focal case. The research examines the company’s digital servitization journey, specifically focusing on how it mobilizes and aligns employees as a vital resource to implement strategies that promote cross-functional collaboration. Based on the challenges faced by Trend Micro during digital servitization, we identify three stages in the transformation process: (1) restructuring the internal operations team, (2) achieving strategic alignment with external operations partners, and (3) integrating the operations and development departments. We then analyze the key actions taken at each stage.
This research contributes to the theoretical understanding of digital servitization by presenting a structured transformation framework that highlights resource orchestration. The results provide practical implications for companies striving to navigate similar service-oriented transitions within the cybersecurity sector.

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