科技的日新月異以及媒體的影響促使直播串流成為一種新個交流方式。因此，直播串流改變了大眾即時交流的方式。電玩遊戲直播串流是一種直播串流的新類別，吸引大眾加入遊戲社群使得遊戲產業得以擴增。

本研究的目的著重於瞭解電玩遊戲直播串流平台，透過觀眾及直播主去闡明大眾觀看電玩遊戲直播的原因、探討他們之間關係以及如何將其應用在電玩遊戲社群中。本研究透過文獻探討、觀察法及對在直播串流平台中五位直播主和五位專注的深入訪談以搜集直播主與觀眾在電玩遊戲直播串流平台上的動機特性，也另外同時訪談兩對觀眾與直播主以瞭解彼此間的互動與關係。

本研究有兩大發現。第一，觀眾收看電玩遊直播串流有五個主因，被廣告吸引、想尋找社群、成為學習者、分享看法以及獲得經驗。第二，在電玩遊戲直播串流平台上，觀眾與直播主的關係流程為起始、實驗、強化、整合及分化。

本研究在電玩遊戲直播串流平台的調研中闡明了對觀眾收看動機及直播主與觀眾在電玩遊戲直播串流中的關係的理解。此外，本研究的發現使得觀眾與直播主在直播串流平台社群中的關係得以近一步發展也提出潛在直播主的可能性。

With the fast growing of media technology, the live streaming creates new ways of communication. Consequentially it changes the way people communicate from offline to online with real-time interpersonal communication. Video game Live streaming is one most outburst of live streaming which expands the game industries that invite more people actively participate in the game community.
The objective of this research aims to better understand the video game live stream platform through both viewer and streamer and their interaction to explore the reason why many people watch video game live stream and to explore what relationship that they have and how to adapt it to the video game community. This research adopted literature review, observation and in-depth interview of five viewers and five streamers in video game live stream industry to collect data about their motivation characteristic and conducted interviews to two pairs of viewer and streamer to understand the interaction and relationship development between them across time.
The findings show two main results. Firstly, we identify five main reasons why viewers want to watch video game live has as being attracted by advertisements, seeking for a community, being learners, sharing opinions, and getting experiences. Secondly, the interactions and relationship development between viewer and streamer in video game live stream platform operate across phrases of initiating, experimenting, intensifying, integrating, and then differentiating.
The study contributes to clarify understanding of viewer motivation to watch and the relationship between the viewer and the streamer in video game live stream. And the implications of these findings empower to develop the relationship between viewer and streamer in video game live stream community and to present a possibility for new streamers who want to jump into this industry.

Adler, R. B., & Rodman, G. (2003). Understanding ding human communication (8th ed.). Oxford University Press.
Andreas, R. (2017). Performing on a digital stage A Twitch.tv case study on streamer behavior.
Bondad Brown, B. Rice, R. & Pearce, K. (2012). Influences on tv viewing and online user- shard video use: demographics, generations, contextual age, media use, and audience activity. Journal of Broadcast & Electronic Media
Bruns, A. (2009). The user-led disruption: self-(re)broadcasting at Justin.tv and elsewhere.
Cantril, H. (1942). Professor quiz: A gratifications study. In P. F. Lazarsfeld & F. Stanton.
Cheung, G., and Huang, J. (2011). Starcraft from the stands:understanding the game spectator.
Consalvo, M. (2017). Player one, playing with others virtually: What’s next in game and player studies. Critical Studies in Media Communication.
Crouch, C. H., & Mazur, E. (2001). Peer instruction: Ten years of experience and results. American Journal of Physics.
Deng, J., Cuadrado, F., Tyson, G., & Uhlig, S. (2015). Behind the game: Exploring the twitch streaming platform. 2015 International Workshop on Network and Systems Support for Games (NetGames),
ESC. (2018). "2018 World Championshiphttps" Retrieved from ESC: https://esc.watch/tournaments/lol/worlds-2018
Gamble, T. K., & Gamble, M. (2005). Communication works (8th ed.). McGraw-Hill.
Goffman, E. (1990). The presentation of self in everyday life,Penguin books.
Hamilton, W., Garretson, O., & Kerne, A. (2014). Streaming on Twitch: Fostering Participatory Communities of Play within Live Mixed Media.
Harboe, G., Massey, N., Metcalf, C., Wheatley, D., and Romano, G. (2008). The uses of social television. Comput Entertain. 6, 1, Article 8 (2008).
Holt, D. (2016). Branding in the age of social media. Harvard Business Review. Retrieved from HBR: https://hbr.org/2016/03/branding-in-the-age-of-social-media.
Kaytoue, M., Silva, A., Cerf, L., Meira, W., & Raïssi, C. (2012). Watch Me Playing, I am a Professional.
King, A. (1993). From sage on the stage to guide on the side. College Teaching.
Knapp, M. L. (1978). Social Intercourse: From Greeting to Goodbye. Boston, MA: Allyn and Bacon.
Knapp, M. L. (1984). Interpersonal Communication and Human Relationships. Boston, MA: Allyn and Bacon.
McCracken, G. (1989). Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process. Journal of consumer research.
Mcmillan, D., and Chavis, D. (1986). Sense of community: A definition and theory. Journal of Comm. Psych.
Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass Communication & Society.
Shimp, T.A. (2003). Advertising, promotion: Supplemental aspects of integrated marketing communincations (5th ed.). Forth worth, Tex.: Dryden.
Sjöblom, M., & Hamari, J. (2017). Why do people watch others play video games? An
empirical study on the motivations of Twitch users.
Smith, T., Obrist, M., & Wright, P. (2013). Live-streaming changes the (video) game.
Tae Kim (2018). Tyler 'Ninja' Blevins explains how he makes more than $500,000 a month
playing video game ‘Fortnite’ Retrieved from CNBC: https://www.cnbc.com/2018/03/19/tyler-ninja-blevins-explains-how-he-makes- more than-500000-a-month-playing-video-game- fortnite.html.
Taylor, T. L. (2012). Raising the stakes: E-sports and the professionalization of computer gaming.
Thomas P. B. Smith, M. O., Peter Wright (2013). Live-Streaming Changes the (Video) Game.
Tuten, T.L. & Solomon, M.R. (2015). Social media marketing (2nd ed.). Los Angeles, CA: Sage Publications.
Twitch 2017 (2017). Twitch Year In Review Retrieved from Twitch: https://www.twitch.tv/year/2017/.
Twitch, (2018). Twitch 2016 retrospective. Retrieved from Twitch: http://www.twitch.tv/year/2016.
Twitchmetrics (2018).The Most Watched Fortnite Twitch Streamers December 2018.
Twitchmetrics (December 2018) Retrieved from Twitchmetrics: https://www.twitchmetrics.net/channels/viewership?game=Fortnite.
Wagner, M. G. (2006). On the Scientific Relevance of eSports. Conference on Internet Computing and Conference on Computer Game Development.