現代人生活忙碌、工作壓力大以及不正常的飲食習慣，都成為健康問題的隱憂；加上高齡人口數攀升、生育率下降、壽命延長等現象，人口結構老化已成為全球普遍的趨勢。近年來，科技醫療進步卓越，醫材產業成為一種趨勢產業，推動健康促進與疾病預防的觀念，醫療保健成為現代人追求健康的生活態度，幫助人們提升生活和工作品質。醫材產品能夠為幫助受益者改善病兆和福祉，讓受益者處在病痛中仍能保有好的生活品質，因此，醫材產品普遍受到重視。過去多數人會將醫療產品視為產品導向去販售，服務是附加的；而隨著時代的改變，應以服務為主導的邏輯思維下，透過行動參與者的能力、專業、知識去協助消費者使用對的醫材產品，進而來解決消費者的痛點，彼此間達成價值共創才是銷售的關鍵要素。
本研究採用質性研究方法，探討醫材產業T公司，業者看到現代人微循環障礙的痛點以及醫療新趨勢的商機，結合臺灣頂尖的紡織技術和貴金屬材料應用原理，打造出更優於過去放射型遠紅外線的效果，協助消費者解決因疾病帶來的痛點。本研究欲透過服務主導邏輯和顧客旅程兩者結合的理論視角，窺探如何藉由醫療紡織材料技術解決消費者的痛點，並進一步呈現顧客旅程中的情境價值，進而體現醫材產品與消費者間達到價值共創之過程。

In recent years, the medical materials industry has become a trend industry that helps people improve their quality of life and work, and helps beneficiaries improve their symptoms and well-being. In the past, most people viewed medical products as Product-Dominant to sell; now in the era of value co-creation, this study attempts to take the view of Service- Dominant Logic and use the actors' abilities, expertise, and knowledge to help consumers use medical material products and solve physical pain points. To explore the association between the interactions and value creation in customer journey. The research subject is Company T in the medical materials industry. This research adopts qualitative research methods and selects three case consumers and one manager with the theoretical model. Based on the perspective of both Service-Dominant Logic and Customer Journey theory to explore “How do companies develop their customer journeys to achieve value co-creation?” Based on the results of the study, value is generated when people create usage experience, and value is generated through the co-creation of action participants. Therefore, through the actors' ability to exchange resources and integrate resources, and creating customer experience value, so that the process of achieving value co-creation.

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