科技的創新與應用的發展帶給人類生活上空前的舒適與方便性，不過相對的也消耗大量能源、資源與產生許多有害的汙染與廢棄物，使得地球生態環境遭受到史無前例的破壞，導致地球生態失衡，氣候出現一連串的異常現象。迫使企業選擇開發新的綠色技術、應用與環保產品，以符合目前生態環境意識高漲的趨勢，故消費者科技接受度為廠商評判開發新科技產品與否的主要原因之ㄧ，以確保企業達成持續獲利目標。因此，消費者對當前這些綠色創新接受度的了解與研究值得進一步分析與探討。
本研究探討綠色創新、個人綠色生活有用性、企業綠色有用性、與消費者對綠色創新態度與使用設施意圖的關係。為瞭解新科技產品是否為消費者所接受，本研究採用科技接受度三個觀點，發展全面性的評量指標，探討科技接受度的知覺有用性、態度對使用意圖構面的影響關係。
本研究以一般消費者為研究對象採便利抽樣，透過問卷調查的方式，共回收有效樣本數389份，驗證如太陽能海水淡化淋浴系統的綠色創新與科技接受度之間的關係。
本研究結論如下：
1. 認知綠色創新對個人綠生活有用性程度愈高，消費者就對配備綠色創新科技的企業綠色形象評價愈高。
2. 認知綠色創新對個人綠生活有用性愈高，消費者對綠色創新科技的態度就愈正面。
3. 認知綠色創新對企業綠色形象有用性程度愈高，消費者對綠色創新科技的態度就愈正面。
4. 消費者對綠色創新科技的態度愈正面，對使用綠色創新科技的意圖愈高。

Technological innovation and application has largely contributed to a more comfortable and convenient life quality for human beings, yet it also impacts the environment negatively due to a lot harmful pollutants and wastes produce. It makes eco-system on earth suffering unprecedentedly destroyed and caused eco-system imbalance through abnormal climate. Consequently, enterprises choose to develop new green technologies with applications and green products to react to the ecological environment change for sustainability. Therefore, it’s important for firms to explore the consumption attitudes of the customers toward accepting new green innovation products. Technology Acceptance Model has been usually used to examine such kind of behavioral intention of technology innovation.
In this study, it discussed the relationship between perceived usefulness of individual green life, perceived usefulness of firm green image, and attitude to behavioral intention by the example of Solar Desalination Shower System. Through a series of convenience sampling, 389 completed and effctive questionnaires were collected and the hypotheses were tested through SEM statistical analysis.
Finally, this study concludes the following findings:
1. The more individual perceived the usefulness of green innovation toward its green life style, the better green image consumers perceived toward enterprises equipped with such kind of green innovation.
2. The more individual perceived the usefulness of green innovation toward its green life style, the more positive attitude consumers have toward green innovation.
3. The better green image individual perceived toward enterprises equipped with such kind of green innovation, the more positive attitude consumers would have toward green innovation.
4. The more positive attitude consumers have toward new green innovation, the more adoption intention they have.

中文部分

1. 朱達德/陳秋楊。綠色科技管理。東南科技大學。民97。
2. 佛利曼/崔果/林宜萱。策略領導實戰指南:擬定並執行完備策略, 提升企業永續競爭力。麥格羅希爾。民92。
3. 吳明隆。SPSS統計應用學習實務 : 問卷分析與應用統計。知城圖書。民95。
4. 李開偉。人因工程:基礎與應用。全華。民89。
5. 屈特/李田樹。向行銷大師學策略 : 傑克。屈特親授企業縱橫商場、永續成功的8堂課。美商麥格羅。民93。
6. 拓墣產業研究所。探究全球太陽能產業發展。拓墣科技。民97。
7. 拓墣產業研究所。探究多空因素交互影響下:2008年太陽能產業發展趨勢。拓墣科技。民97。
8. 林宜萱/羅伯特。突圍而出:策略思考的威力。麥格羅希爾。民90。
9. 庫特納/陳至安/李振宇/簡郁紘。實驗設計。麥格羅希爾。民94。
10. 溫麗琪。我國發展綠色產業之願景及策略。行政院研究發展考核委員會。民94。
11. 劉大年/溫麗琪/蘇顯揚。美、日因應綠色產業發展趨勢之產業技術政策比較。經濟部。民89。
12. 劉華美。頂尖綠能產業動態:2010-2030能源科技管理。五南。民99。

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