現今筆記型電腦產業已進入成熟期所謂的後PC時代，台灣電子業過去靠著代工，造就了黃金30年的榮景，現在全球產業逐步進入後PC時代，全球化時代，產業需要靠創新商業模式，才有機會在接下來的競爭中成功。本研究目的希望更貼近市場傾聽消費者對筆記型電腦的的需求，改進現今筆記型電腦設計的缺點，為下一代推出的創新筆記型電腦服務符合消費者的需求。本研究以問卷調查發出250份， 有效問卷230份，問卷回收率為92.0%。受訪對象經整理後包含科技業、學校老師、學生、傳產業、金融業、醫療業、綠色環保產業等背景。職業以科技業101人佔最多數，學歷以大學研究碩各有86人佔大多數，婚姻以未婚101人居多，年齡以31~40歲有123人居多，性別以女性有122人為主要多數。本研究是以科技接受模式探討品牌體驗、服務品質、對筆記型電腦購買意圖與滿意度之影響，研究方法以描述性統計 、因素與信度分析、迴歸、T檢定、變異數分析，最後歸納出以下幾個結論。研究發現對科技接受模式探討品牌體驗與服務品質之關懷性體驗在迴歸式的結果是顯著的，因此本研究認為每個消費者都希望他們的需求被設計者了解。知覺有用性對購買意圖不顯著。消費者不認為使用筆電可以幫助他們工作更有效率的原因，從研究結果發現可能因素有，軟體操作與定期改版更新會造成消費者使用習慣上的困擾。.硬體升級會造成消費者預算支出的考量。目前電腦重量太過笨重，噪音干擾嚴重。電源待機使用時間不夠長，無法滿足消費者長時間工作使用。對大容量的資料傳送費時，無線網路傳送與接收速度太慢。對品牌體驗而言，思考體驗對購買意圖不顯著。

The purpose of this study is to understanding consumer demand for notebook computers to improve the shortcomings of today's notebook design. The next generation of innovative notebook computer services will to be released to meet consumer demand. In the era of globalization, the industry may only innovation business model, have a chance to be successful in the feature competition.
In this study, we issued 250 questionnaires, 230 valid questionnaires were response, the rate was 92.0%. The target respondents were consolidated with industry, school teachers, students, communication industry, the financial industry, medical industry, green industries, and other background.
This study based on the technology acceptance model, to explore the effect of brand experience, service quality, and purchase intent on satisfaction with the notebook. The research methods adopte include descriptive statistics, factor and reliability analysis, regression, T-test and ANOVA.The primary empirical findings as follows:
1. Software operation and regularly revised and updated will cause trouble on the consumer habits, hardware upgrades will cause consumers to the consideration of the budget expenditure, computer weight is too heavy, serious noise,
2. Power standby time is not long enough to meet consumer to work long hours, the large volume data transfer is time-consuming, the wireless network to send and receive speed is too slow.
Key Word: Technology Acceptance Model、 Brand Experience、 Service Quality、Behavioral Intentions.

一、中文部分
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2. 郭儼吉頁(2009)， 「產品品質、服務品質與價格對顧客滿意度與忠誠度之影響」， 國立成功大學企業管理研究所碩士在職專班碩士論文。
3. 陳彥合， 「從COMPUTEX TAIPEI 2012 看筆記型電腦產品發展動態」，產業情報研究所MIC。
4. 張乘維， 「第二代Ultrabook開打 ，低價Ultrabook商機剖析」。
5. 李易聰， 「2012年趨勢預測－後PC時代的NB市場」。
6. 徐慧娟(2009)， 「消費者購買綠色產品之意願實證研究 —計畫行為理論觀點」，國立成功大學企業管理研究所碩士班碩士論文。
7. 吳萬益(2011)， 企業研究方法， 第四版，台北市：華泰書局。
8. 葉怡亨(2011)， 「從品牌體驗觀點探討消費者忠誠度，以智慧型手機為例」，國立中正大學企業管理學系碩士班碩士論文。
9.蔡大山(2005)，「全球性品牌與地方性品牌對消費者行為影響之比較研究—以西式炸雞速食業為例」，朝陽科技大學企業管理研究所碩士班碩士論文。
10.葉書芳(2002) ，「服務品質、關係品質以及服務補救與顧客行為意向關係之實證研究」，國立成功大學工業管理研究所碩士班碩士論文。
11.吳宗霖(2006) ，「從知覺品質極品牌忠誠度來探討消費者對延伸產品購買意願之影響¬-以行動通訊業者的雙品牌客製化手機為例」，國立成功大學高階管理碩士在職專班(EMBA)碩士論文。
12. D 3組企業政策專題報告(2003)，「筆記型電腦產業分析暨華碩電腦策略分析與研擬」。輔仁大學企業管理學系。

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