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研究生: 韓嘉璇
Han, Jia-Xuan
論文名稱: 繪製利害關係人地圖的新方法
A New Approach for Mapping Stakeholders
指導教授: 馬敏元
Ma, Min-Yuan
學位類別: 博士
Doctor
系所名稱: 規劃與設計學院 - 工業設計學系
Department of Industrial Design
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 194
中文關鍵詞: 利害關係人地圖設計思考青少年菸害防治社區遊樂設施創意設計洞察工作坊
外文關鍵詞: Stakeholder Map, Design Thinking, Adolescent Tobacco Hazards Prevention, Creative Design of Community Recreational Facility, Insight Workshop
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  • 在現有的利害關係人地圖的繪製範例中,專案執行時往往以聚焦議題為導向去分析利害關係人。常以單一視角分析利害關係人會造成對議題以及對利害關係人的認知模糊,分析不完善的現象出現。然而,一般社會型議題所涉及的問題會是多元且複雜的。且現有利害關係人地圖的繪製方法在實用性和客觀性上也經常受到質疑。故本研究的目的是:嘗試以問題為導向,開發繪製利害關係人地圖的新方法。
    本研究將以設計思考理論為基礎,通過議題一:「設計思考工作坊:發現洞察青少年菸害防治問題」,捕捉洞察青少年菸害防治過程中的問題。後通過質性分析對問題進行歸類與合併,歸納出青少年菸害防治的18個核心問題與6個關鍵利害關係人。進一步,以青少年菸害防治的核心問題為導向,運用數量化Ⅲ類分析,對核心問題與關鍵利害關係人進行分析分類與定位。根據量化分析結果,可繪製出問題與利害關係人之相對關係,即「青少年菸害防治問題之利害關係人地圖」。其結果,本研究整合出7個構面,對18個核心問題與6個關鍵利害關係人進行綜合討論與評價。最終提出 一套以問題為導向的利害關係人地圖創新繪製系統(Problem-based—Stakeholders-map Innovative Mapping System.簡稱P-SIMS)。此系統可幫助專案管理者多元且動態地解析議題,洞察創新解決方案,制定更全面更有針對性的溝通計畫與策略。
    為了檢驗P-SIMS方法的可行性及優勢,本研究將通過議題二:「設計思考工作坊:社區遊樂設施創意設計前期洞察課程」來進行驗證。後透過與現有利害關係人繪製技巧的比對發現,P-SIMS可有效解決現有利害關係人地圖視角單一、主觀評測的問題,並且提升了利害關係人地圖的集成性與應用的可擴展性。

    In the existing examples of stakeholder mapping, the project implementation is often subject-based to analyze stakeholders. Analyzing stakeholders from a single perspective will lead to the vague understanding of the subject and stakeholders, and imperfect analysis. However, the issues involved in general social issues will be diverse and complex. And the existing stakeholder mapping approaches are often questioned in terms of practicability and objectivity. Therefore, the purpose of this study is to try to develop a new approach for mapping stakeholders based on problems.
    Based on the design thinking theory, this study will explore the problems in the process of adolescent tobacco hazards prevention through subject 1: “Design Thinking Workshop: Discover Insight for Adolescent Tobacco Hazards Prevention Issue”. After that, the problems were classified and merged through qualitative analysis, and 18 core issues and 6 key stakeholders of ATHP were summarized. Further, based on the core issues of ATHP, quantification theory type III analysis is used to analyze, classify and locate the core issues and key stakeholders. According to the results of quantitative analysis, the relative relationship between the problem and stakeholders can be drawn, that is, the “stakeholder map of adolescent tobacco hazards prevention”. As a result, this study integrates 7 aspects to comprehensively discuss and evaluate 18 core issues and 6 key stakeholders. Finally, “Problem-based—Stakeholders-map Innovative Mapping System (P-SIMS)” is proposed, which can help project managers to analyze issues diversely and dynamically, gain insight into innovative solutions, and formulate more comprehensive and targeted communication plans and strategies.
    In order to test the feasibility and advantages of the P-SIMS approach, this study will be verified by subject 2: “Design Thinking Workshop: Preliminary Insight Course of Creative Design of Community Recreational Facilities”. Later, through the comparison with the existing stakeholder mapping skills, it is found that P-SIMS can effectively solve the problems of single perspective and subjective evaluation of the existing stakeholder map, and improve the integration and application scalability of the stakeholder map.

    摘要 i SUMMARY ii ACKNOWLEDGEMENTS iii TABLE OF CONTENTS iv LIST OF TABLES vi LIST OF FIGURES vii LIST OF SYMBOLS AND ABBREVIATIONS ix CHAPTER 1 INTRODUCTION 1 1.1 Research Background and Motivation 1 1.2 Research Purpose 2 1.3 Research Scope and Limitations 3 1.4 Research Framework 4 CHAPTER 2 LITERATURE REVIEW 6 2.1 The Theory and Visualisation Application of Stakeholders 6 2.1.1 Related Theories of Stakeholders 6 2.1.2 Visualisation Application of Stakeholders 9 2.1.3 Summary of Chapter 2.1 15 2.2 The Theory and Application of Design Thinking 16 2.2.1 What is Design Thinking 16 2.2.2 Design Thinking Application 17 2.3 Related Literature of Subject 1 20 2.4 Related Literature of Subject 2 22 2.5 Related Literature of Methods 24 2.5.1 Focus Group 24 2.5.2 Empathy Map 24 2.5.3 KJ Method 26 2.5.4 Quantification Theory Type III 26 2.6 Summary 29 CHAPTER 3 EXPLORING A NEW APPROACH fOR MAPPING STAKEHOLDERS 30 3.1 The Experiment Process and Steps of Subject 1 30 3.2 Analysis and Results of Subject 1 38 3.3 Establish Problem-based Stakeholder-map Innovative Mapping System 48 CHAPTER 4 VERIFYING A NEW APPROACH fOR MAPPING STAKEHOLDERS 53 4.1 The Experiment Process and Steps of Subject 2 53 4.2 Analysis and Results of Subject 2 62 4.3 Comparison Test of Stakeholder Maps 73 4.3.1 Analysis and Results of Stakeholder Analysis Matrix 73 4.3.2 Analysis and Results of the Stakeholder Concentric Circle Map 76 4.3.3 Summary of 3 Stakeholder mapping approaches 78 CHAPTER 5 DISCUSSION AND APPLICATION 80 5.1 Discussion of P-SIMS 80 5.2 Application of P-SIMS 82 5.2.1 P-SIMS User's Manual Design 82 5.2.2 P-SIMS Website Design 86 CHAPTER 6 CONCLUSION 89 REFERENCES 92 Appendix A 213 ATHP ISSUE DATA 98 Appendix B 309 CRF ISSUE DATA 102 Appendix C Stakeholder Analysis Matrix 108 Appendix D Stakeholder Concentric Circle Map 112 Appendix E 中文版 114 VITA 194

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