一、研究背景
過去有關「改變身體外貌」的討論中，多著重女性使用者，而極少關注男性使用者。即使有，也多認為「利用美容整形手術來改善或改變身體外貌的男性，為患有心理疾患者」。隨著越來越多「健康的男性」使用醫學美容服務的現象被彰顯，慢慢突顯這種說法的侷限。因此，為何越來越多男性選擇使用醫學美容服務，成為具有重要理論意義的議題。

二、研究目的
以台灣醫學美容市場為分析場域，探討（1.）為何越來越多的男性開始認知身體外貌在日常生活的重要性，進而選擇各種不同改善身體外貌的方法，而醫學美容做為諸多的選擇之一，具有如何的特殊意義。（2.）釐清男性使用醫學美容的動機，進一步分析影響男性使用醫學美容服務的社會因素。

三、研究方法
本文採用多元方法：（1）透過電話問卷訪談了解台灣民眾對醫學美
容服務的使用態度以及狀況調查。（2）透過醫學美容門診及其他管道，對有使用經驗或意願之男性進行深度訪談，探討其使用醫學美容服務的動機與影響因素。

四、結果
研究發現（1）男性醫學美容使用族群主要集中在44歲以下，年輕世代對於身體外貌的重視程度較高。（2）不同的社會關係場域都存在外貌的要求，而皮膚特徵做為明顯可見的外貌標記，將可能造成男性在互動過程中的困難，進而促成個體使用醫學美容服務的意願。（3）醫學美容服務做為問題解決的技術，由於其醫療特性得以去性別化，但不同的醫學美容項目之間又可能存在性別化的區隔。

Background：In the past, the studies about physical appearance were often focused on female, even if there were some studies related to male who using cosmetic surgeries, the result always showed that the men were psychological patients. But now a greater number of “healthy men” have used medical cosmetology. The reasons why men want to use medical cosmetology become an interesting subject.

Objectives：This study aims ( 1.) to discuss how men start to consider identifying the importance of physical appearance, and choosing many different ways to modify their body/face. Does medical cosmetology possess the particular meaning that is one of the choices of bodily modifications? (2.) to explore why men want to use medical cosmetology, and to discover the social factors in everyday life.

Materials and Methods：(1.) By taking telephone questionnaire survey with people who lives in Taiwan to understand the opinions about medical cosmetology, and to explore how many people had experienced medical cosmetic treatments. (2.) In-depth interview with male who had experienced and someone who had interested in medical cosmetology to investigate the reasons of using medical cosmetic treatments.

Results：This study discovers (1.) Male who experienced medical cosmetology is under 44 years old. The young generation pays more attention on physical appearance. (2.) There is appearance request in different social relationships , especially facial skin. The characteristic marks on facial skin of male will become the frustration in social interaction, driving men to use medical cosmetic services. (3.) Medical cosmetology is one of the techniques for modifying skin problems, and based on professional knowledge. This is why it could be de-genderlized. But for male users, some of the medical cosmetic treatments will still be genderlized.

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