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研究生: 洪藝珊
Hung, Yi-Shan
論文名稱: 以結合科技接受模式與計畫行為理論探討中年族群對心理健康應用程式之使用行為意圖
Applying C-TAM-TPB Model to Investigate the Behavior Intention of Using Mental Health Applications in the Middle-Aged Population
指導教授: 徐欣萍
Hsu, Hsin-Ping
學位類別: 碩士
Master
系所名稱: 社會科學院 - 心理學系
Department of Psychology
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 96
中文關鍵詞: 中年族群心理健康心理健康應用程式結合科技接受模式與計畫行為理論
外文關鍵詞: middle age, mental health, mental health application, C-TAM-TPB
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  • 近年來,心理健康議題越加受到各界重視,因為健康不只是身體無病痛,更是心理、社會、靈性等多元面向健康的均衡。隨著智慧型手機和應用程式的日趨普及化,透過應用程式平臺讓社會大眾了解心理健康,將是一個研究趨勢。在此背景下,本研究以中年族群(30~60歲)為探討對象,這是人生中遭遇最多重大生活事件的時期,故此階段的心理健康不容忽視。因此,為了解中年族群對心理健康應用程式的使用意圖,本研究以「結合科技接受模式與計畫行為理論」(C-TAM-TPB)進行探討,其中的「科技接受模式」(TAM)是了解新科技或新技術的使用意圖,進一步整合「計畫行為理論」(TPB)的外在環境及自我控制能力影響之後,便能讓探討科技行為意圖有了更全面的考量。本研究邀請248位中年參與者進行線上問卷調查,並以結構方程模式(Structural Equation Model, SEM)進行分析,研究結果顯示,C-TAM-TPB中的「知覺有用性」、「知覺易用性」、「態度」、「主觀規範」及「知覺行為控制」皆對「行為意圖」有正向顯著影響,其中知覺易用性透過知覺有用性對態度產生正向顯著影響,而知覺有用性則透過態度對行為意圖產生正向顯著影響,兩者皆為部分中介效果。本文最後針對研究結果進行討論,提出研究限制及相關建議。

    Being healthy is not only without injury or sickness but also included multiple aspects of health such as mental, social, spiritual health, etc. Furthermore, along with the popularization of smartphone and application, it is a tendency to promote mental health to the community through application platform. Base on the background mentioned above, the research focuses on middle-aged adults from 30 to 60 years old because their mental health can’t be ignored owing to many life events they encountered. To understand the behavior intention (BI) of mental health applications in middle age, the research applies the C-TAM-TPB model. TAM model is used especially to find out BI in new technology or technique, while further integrate with the influence of external environment and self-control ability from TPB theory, it sure gives comprehending user’s BI a more exhaustive consideration. The research invited 248 middle-age participants to fill out an online questionnaire and analyze the data with structural equation model, SEM. The research result shows ‘perceived usefulness (PU)’, ‘perceived ease of use (PEOU)’, ‘attitude (AT)’, ‘subjective norm (SN)’ and ‘perceived behavioral control (PBC)’ all have a significant positive effect to BI. Additionally, PEOU has a significant positive effect on AT through PU, and PU has a significant positive effect on BI through AT, both of them are partial mediation effects. Finally, this article discusses the research results and puts forward research limitations and related suggestions.

    中文摘要 i 英文延伸摘要 ii 目錄 v 表目錄 viii 圖目錄 xi 第一章、緒論 1 第一節、研究背景與動機 1 第二節、研究問題與目的 2 第二章、文獻探討 4 第一節、中年人的心理健康 4 一、中年族群的特色 4 二、健康與心理健康的概念 5 三、中年人的生理與心理健康 7 第二節、心理健康應用程式 8 一、智慧型手機和應用程式 8 二、行動健康(Mobile Health) 9 三、現有的心理健康應用程式 10 四、心理健康應用程式的優點 17 第三節、使用者行為理論 18 一、理性行為理論(Theory of Reasoned Action, TRA) 18 二、計畫行為理論(Theory of Planned Behavior, TPB) 19 三、科技接受模式(Technology Acceptance Model, TAM) 20 四、結合科技接受模式與計畫行為理論(Combined Technology Acceptance Model and Theory of Planned Behavior, C-TAM-TPB) 20 第四節、研究焦點 24 第三章、研究方法 25 第一節、研究架構與定義 25 第二節、研究假設 27 第三節、研究對象與工具 29 一、研究對象 29 二、問卷尺度衡量 33 三、問卷題項與內容 33 四、問卷發放與樣本數目 37 第四節、分析方法 37 一、敘述性統計分析(Descriptive Statistics Analysis) 38 二、信度分析(Reliability Analysis) 38 三、結構方程模式(Structural Equation Modeling, SEM) 38 第四章、研究結果 41 第一節、問卷回收與資料處理 41 第二節、信度分析 41 第三節、敘述性統計分析 48 第四節、結構方程模式分析-測量模式 51 一、常態性檢定 51 二、適配度分析 53 三、收斂效度分析 54 四、區別效度分析 56 第五節、結構方程模式分析-結構模式 56 一、總體樣本適配度 57 二、整體模型適配圖 57 三、路徑關係檢定 58 四、多重中介效果 59 第六節、樣本屬性對各構面之影響 61 第七節、小結 69 第五章、討論與建議 72 第一節、結論與討論 72 一、影響行為意圖因素之討論 72 二、樣本屬性對各構面影響之討論 75 第二節、限制與建議 78 一、研究限制與建議 78 二、實務建議 79 參考文獻 82 附錄 92

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