| 研究生: |
洪藝珊 Hung, Yi-Shan |
|---|---|
| 論文名稱: |
以結合科技接受模式與計畫行為理論探討中年族群對心理健康應用程式之使用行為意圖 Applying C-TAM-TPB Model to Investigate the Behavior Intention of Using Mental Health Applications in the Middle-Aged Population |
| 指導教授: |
徐欣萍
Hsu, Hsin-Ping |
| 學位類別: |
碩士 Master |
| 系所名稱: |
社會科學院 - 心理學系 Department of Psychology |
| 論文出版年: | 2020 |
| 畢業學年度: | 108 |
| 語文別: | 中文 |
| 論文頁數: | 96 |
| 中文關鍵詞: | 中年族群 、心理健康 、心理健康應用程式 、結合科技接受模式與計畫行為理論 |
| 外文關鍵詞: | middle age, mental health, mental health application, C-TAM-TPB |
| 相關次數: | 點閱:98 下載:5 |
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近年來,心理健康議題越加受到各界重視,因為健康不只是身體無病痛,更是心理、社會、靈性等多元面向健康的均衡。隨著智慧型手機和應用程式的日趨普及化,透過應用程式平臺讓社會大眾了解心理健康,將是一個研究趨勢。在此背景下,本研究以中年族群(30~60歲)為探討對象,這是人生中遭遇最多重大生活事件的時期,故此階段的心理健康不容忽視。因此,為了解中年族群對心理健康應用程式的使用意圖,本研究以「結合科技接受模式與計畫行為理論」(C-TAM-TPB)進行探討,其中的「科技接受模式」(TAM)是了解新科技或新技術的使用意圖,進一步整合「計畫行為理論」(TPB)的外在環境及自我控制能力影響之後,便能讓探討科技行為意圖有了更全面的考量。本研究邀請248位中年參與者進行線上問卷調查,並以結構方程模式(Structural Equation Model, SEM)進行分析,研究結果顯示,C-TAM-TPB中的「知覺有用性」、「知覺易用性」、「態度」、「主觀規範」及「知覺行為控制」皆對「行為意圖」有正向顯著影響,其中知覺易用性透過知覺有用性對態度產生正向顯著影響,而知覺有用性則透過態度對行為意圖產生正向顯著影響,兩者皆為部分中介效果。本文最後針對研究結果進行討論,提出研究限制及相關建議。
Being healthy is not only without injury or sickness but also included multiple aspects of health such as mental, social, spiritual health, etc. Furthermore, along with the popularization of smartphone and application, it is a tendency to promote mental health to the community through application platform. Base on the background mentioned above, the research focuses on middle-aged adults from 30 to 60 years old because their mental health can’t be ignored owing to many life events they encountered. To understand the behavior intention (BI) of mental health applications in middle age, the research applies the C-TAM-TPB model. TAM model is used especially to find out BI in new technology or technique, while further integrate with the influence of external environment and self-control ability from TPB theory, it sure gives comprehending user’s BI a more exhaustive consideration. The research invited 248 middle-age participants to fill out an online questionnaire and analyze the data with structural equation model, SEM. The research result shows ‘perceived usefulness (PU)’, ‘perceived ease of use (PEOU)’, ‘attitude (AT)’, ‘subjective norm (SN)’ and ‘perceived behavioral control (PBC)’ all have a significant positive effect to BI. Additionally, PEOU has a significant positive effect on AT through PU, and PU has a significant positive effect on BI through AT, both of them are partial mediation effects. Finally, this article discusses the research results and puts forward research limitations and related suggestions.
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