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研究生： 倪朵恩
Machicado, Nilda
論文名稱： Complementary Effect of Cultural, Natural and Culinary Tourism on Tourism Satisfaction in Peru
Complementary Effect of Cultural, Natural and Culinary Tourism on Tourism Satisfaction in Peru
指導教授： 黃國平
Hwang, Kuo-Ping
學位類別： 碩士
Master
系所名稱： 管理學院 - 國際經營管理研究所碩士班
Institute of International Management (IIMBA--Master)
論文出版年： 2010
畢業學年度： 98
語文別： 英文
論文頁數： 86
外文關鍵詞： Cultural Tourism, Natural Tourism, Culinary Tourism, Push and Pull Motivation, Expectation, Satisfaction, Disconfirmation, Peru
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    • The main purpose in this research is analyzing complementary effect in Cultural, Natural and Culinary Tourism, before travel and after travel to Peru. For that purpose was designing an appropriate questionnaire contended 100 questions that embraced internal motives to travel to Peru (Push Motivations), external factors to impels to visit Peru (Pull Motivations), expected Expectation before and after take the trip, current Disconfirmation and Satisfaction after finish the trip. 160 valid questionnaires were analyzed using proved statistical tools and draw eight hypotheses to be tested. The final results shows that even exist a complementary effect among Cultural, Natural and Culinary tourism this effect is feeble, in addition the statistical figures obtained for Disconfirmation and Satisfaction are significant to prove that the visitors to Peru feel that both factors are adequately fulfilled in his / her trip . Current recommendations are belongs to encourage to local tourism authorities and offices to continue improvement the Peruvian touristic offer (Pull Motivation) and make a leverage opportunities for synergy among Cultural, Natural and Culinary tourism offering complete packages that include surrounding and complementary activities, in addition a urgent necessity to improve the quality standard in special for the new but promissory field of culinary tourism.

    TABLE OF CONTENTS ACKNOWLEDGMENTS I ABSTRACT II TABLE OF CONTENTS III LIST OF TABLES VII LIST OF FIGURES X CHAPTER ONE INTRODUCTION 1 1.1 Research Background and Motivation. 1 1.2 Research Objectives and Contribution. 5 1.3 Research Project and Scope of the Study. 6 1.4 Research Procedures. 7 1.5 The Structure of this Research Proposal. 7 CHAPTER TWO LITERATURE REVIEW 9 2.1 Push and Pull Motivation. 9 2.2 Expectation. 10 2.3 Disconfirmation. 10 2.4 Tourism Satisfaction. 10 2.5 Hypotheses Development and Relationship Among Research Constructs. 11 2.5.1 Push Motivation has Relation with Pull Motivation for Travel Decision. 11 2.5.2 Aspect Expectation in Cultural, Natural and Culinary Tourism Depends on Push Motivation. 12 2.5.3 Aspect Satisfaction in Cultural, Natural and Culinary Tourism Depends on Pull Motivation 12 2.5.4 Aspect Expectation in Cultural, Natural and Culinary Tourism Depends on Pull Motivation. 13 2.5.5 Aspect Satisfaction in Cultural, Natural and Culinary Tourism Depends on Push Motivation. 13 2.5.6 Aspect Expectation in Cultural, Natural and Culinary Tourism has Effect on Aspect Satisfaction in Cultural, Natural and Culinary Tourism. 14 2.5.7 Disconfirmation has Effect on Aspect Satisfaction in Cultural, Natural and Culinary Tourism. 14 2.5.8 Aspect Satisfaction in Cultural, Natural and Culinary Tourism has Impact on Overall Satisfaction. 15 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 16 3.1 Conceptual Framework for the Study. 16 3.2 Construct Measurement. 16 3.3 Demographics Variables Considered in This Study. 17 3.4 Motivation Variables Considered in This Study. 17 3.4.1 Push Motivation Variables. 17 3.4.2 Pull Motivation Variables. 17 3.5 Expectation and Satisfaction Variables Considered in this Study. 18 3.5.1 Expectation and Satisfaction Variables in Cultural Tourism. 18 3.5.2 Expectation and Satisfaction Variables in Natural Tourism. 18 3.5.3 Expectation and Satisfaction Variables in Culinary Tourism. 18 3.6 Disconfirmation Variables Considered in This Study. 19 3.7 Overall Satisfaction Variables Considered in This Study. 19 3.8 Hypotheses to be Tested. 19 3.9 Questionnaire Design. 20 3.10 Sampling Plan and Data Collection. 20 3.11 Data Analysis Procedure. 21 3.11.1 Descriptive Statistical Analysis. 21 3.11.2 Factor Analysis and Reliability Test. 21 3.11.3 MANOVA. 22 3.11.4 Structural Equation Modeling. 22 CHAPTER FOUR RESEARCH RESULTS 24 4.1 Demographic Characteristic Data of the Respondents. 24 4.2 Factor Analysis and Reliability Test. 27 4.3 MANOVA Analysis. 39 4.4 MANOVA Findings. 43 4.5 Sample Variance. 53 4.6 Structural Equation Modeling (SEM). 58 4.6.1 Results of Aspect Expectation of Cultural, Natural and Culinary Tourism. 59 4.6.2 Results of Aspect Satisfaction of Cultural, Natural and Culinary Tourism. 62 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 67 5.1 Research Discussion and Conclusions. 67 5.2 Managerial Implications and Suggestions. 71 5.3 Limitations and Future Research Directions. 72 REFERENCES 73 APPENDIX: QUESTIONNAIRE 78

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