本研究探討CEO通才特質對非 GAAP 盈餘發布行為之影響。非GAAP盈餘因具有裁量空間，常被企業用來調整績效資訊與引導市場認知。相較於專才CEO，通才CEO擁有跨領域經驗與整合能力，更可能以長期價值與企業聲譽為考量，在盈餘調整上展現出不同的決策行為。本研究結果顯示，CEO的通才程度愈高，愈可能發布非GAAP盈餘，且亦傾向發布較激進的非GAAP盈餘，凸顯通才CEO對非GAAP盈餘的運用更為激進。另外，本文亦加入兩項橫斷面分析，實證結果顯示，在會計操縱空間較小的企業中，通才CEO的盈餘調整行為更為顯著；其次，通才CEO對非GAAP盈餘的正向影響在低成長機會企業中更為強烈，推論出通才CEO可能透過盈餘調整，企圖提升財務表現形象以吸引資本市場注意，有助於深化我們對管理者特質與財務報導行為之關聯理解。

This study explores the influence of CEO generalist skills on the voluntary disclosure of non-GAAP (Generally Accepted Accounting Principles) earnings. While non-GAAP earnings offer firms a flexible channel to communicate performance beyond standardized accounting rules, they also open the door to discretionary reporting and potential manipulation. Prior research has largely focused on firm-level characteristics and governance mechanisms as determinants of such disclosures. However, this study shifts the focus to managerial attributes, particularly the extent of generalist experience among CEOs, as a key driver behind voluntary reporting behavior.
Generalist CEOs are defined as executives who have held a diverse range of roles across different companies, industries, and functions. These CEOs typically possess a broader set of strategic, communicative, and integrative capabilities compared to their specialist counterparts. Such capabilities may equip them with more sophisticated tools and judgment in shaping financial narratives, especially in complex or constrained reporting environments. As voluntary non-GAAP earnings disclosures often involve the exclusion of non-recurring or subjective items, generalist CEOs may be more adept at justifying and utilizing these tools to shape external perceptions of firm value.

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