隨著數位科技的快速發展以及疫情的衝擊，數位轉型已成為各行業應對外部挑戰的關鍵策略。富邦媒體科技憑藉其提前佈局的數位轉型策略，在電商產業中脫穎而出，並獲得了數位轉型獎項的殊榮。此外，富邦媒體科技也透過數位轉型過程中的協同合作和資源共享，成功構建了一個價值共創的生態系統，使其在生態系統發展方面頻獲媒體關注。
本研究以富邦媒體科技之「mo幣生態圈」為研究個案，透過質性研究方法中的單一個案研究法，深入分析富邦媒體科技在數位轉型過程中的策略與執行，並基於「數位轉型」、「生態系統」和「價值共創」的理論框架，探討富邦媒體科技如何推動mo生態系統的發展。
根據本研究分析，富邦媒體科技透過數位科技的應用來改善企業內部的營運效率以及調整商業模式，並與內外部合作夥伴的密切合作，成功建構了一個互利的生態系統，也藉由資源共享，使各方參與者均成為價值共創的一員。
最後，透過本研究結果發現富邦媒體科技不僅提升了自身的數位能力，也成功地將外部挑戰轉化為機遇，推動了整個mo幣生態圈的價值創造和持續創新，進而提升了集體價值。

With the rapid development of digital technology and the impact of the pandemic, digital transformation has become a key strategy for industries to address external challenges. momo has distinguished itself in the e-commerce industry through its proactive digital transformation strategy, earning accolades for digital transformation. Additionally, momo has successfully built a value co-creation ecosystem through collaborative cooperation and resource sharing in the digital transformation process, garnering media attention for its ecosystem development.

This study takes " mo coin ecosystem " as a case study and employs a single case study method in qualitative research to deeply analyze the strategies and execution of digital transformation at momo. It is based on the theoretical frameworks of "Digital Transformation," "Ecosystem," and "Value Co-Creation" to explore how momo promotes the development of its ecosystem.

According to the analysis of this study, momo has improved internal operational efficiency and adjusted its business model through the application of digital technology. Through close cooperation with internal and external partners, it has successfully constructed a mutually beneficial mo coin ecosystem, with all participants becoming co-creators of value through resource sharing.

Finally, the study findings reveal that momo has not only enhanced its digital capabilities but also successfully transformed external challenges into opportunities. This has driven value creation and continuous innovation within the entire mo coin ecosystem, thereby enhancing collective value.

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