由於網路環境逐漸的成熟與上網人數的激增，網路已經慢慢演化進入一個強調使用者共同參與且建構網路內容的新世代-Web2.0，國內對於Web2.0流量分析的論文尚屬缺乏且並無對網站價值作評價的ㄧ套整體性的架構。而本研究採用網站流量分析的方式，對於各大網站的價值作探討，整合出一套有效的網站價值評價模式與商業獲利模式，期望對於後世有興趣於網路之人有一套整體性評價的架構與依歸。
本研究研究樣本為中國與美國前100 大網站的流量資訊，與已經上市網站之財務資訊，試圖找到一個固定的商業獲利模式。首先將所有網站區分成四大類：綜合網站、社群網站、商務網站與特殊搜尋網站。由流量對於這四大類型網站做分析，並且解釋各種流量指標對於網站價值代表的意義，根據流量指標發現社群網站擁有較為忠心的使用者，就是社群網站對於使用者擁有較高的黏性，使用者停留在社群網站的時間也遠高於其他類型的網站。
不管哪一類型的網站在擁有一定數量的使用者之後，如何從使用者的行為模式做深入分析取得對於網站或者廣告提供商有利的資訊，成為大多數網站希望得到的。本研究後段比較Facebook 與Google商業獲利模式，發覺過去單向的資訊提供已經不再吸引使用者，雙向的互動與提供使用者真正需要的物件，才是目前所有網站與廣告商需要做到的。
Web2.0 的發展於全世界都如火如荼的發展，雖然台灣的網站普及率高達60%以上，但是台灣境內的網站似乎與世界尚未接軌，如何邁向全世界也是我們需要再努力的地方。

Network environment gradually due to the maturity and the surge in the number of Internet access，network access has been a gradual evolution of user participation and stressed that construction of the new generation Inter-net content-Web2.0，domestic traffic for Web2.0 is the lack of analysis of the papers and There is no value for the site for evaluation of the integrity of the structure sets. Therefore，this study used the Web site traffic analysis， the value of the major sites for study，a set of effective integration of the value of the site evaluation model and business model。
The samples for the study of China and U.S.Top 100 site traffic infor-mation，and the site has listed the financial information，trying to find a fixed business model。First of all site area is divided into four categories：comprehensive web site，community sites，business sites and special search sites. The flow from these four types of sites do analysis，various indicators showed different flow of traffic significance and found that the site has a more loyal community of users，is the community website for users with a higher viscosity，users stay in Community site，far higher than other types of sites。
In possession after a certain number of users，how the patterns of be-haviour from the user to do in-depth analysis of a site or advertising provider for the benefit of the information，a majority want the site. The study of comparative Facebook and Google business model and found that over the past one-way to provide the information is no longer attract users，two-way interaction and provide users with real needs of the object，is the all existing sites and advertisers need to do。
Web2.0 the development of the whole world is in full swing in the de-velopment，although the website of Taiwan's high penetration rates of more than 60 percent，but Taiwan seems to be in the site has not yet convergence with the world，if we need to move towards the world is further efforts to place。

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網站部份
Alexa，http://www.alexa.com
Alexa.chinaz，http://alexa.chinaz.com
Andreas S. Weigend，Ph.D，http://www.weigend.com/home
AOL，http://www.aol.com
Dion Hinchcliffe Web2.0 Blogs，http://web2.wsj2.com
EC Times商務電子報，http://www.ectimes.org.tw
eMarketer，http://www.emarketer.com
Facebook，http://www.facebook.com
Flickr，http://www.flickr.com
Google，http://www.google.com
Intellgent Times，http://www.itmag.org.tw
iWebChoice艾瑞網，http://www.iwebchoice.com
Live.com，http://www.live.com
Mr.6 Blog，http://mr6.cc
Myspace，http://www.myspace.com
Nasdaq，http://www.nasdaq.com
Netease網易科技，http://tech.163.com
Seek114網址搜尋，http://www.seek114.com
Second Life，http://secondlife.com
Sina tech新浪科技，http://tech.sina.com.cn
Wikipedia，http://www.wikipedia.org
Yahoo finance，http://finance.yahoo.com
Youtube，http://www.youtube.com