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研究生: 吳涵鈺
Wu, Han-Yu
論文名稱: The Effect of IT Investment on Firm Performance under European Sovereign Debt Crisis.
The Effect of IT Investment on Firm Performance under European Sovereign Debt Crisis.
指導教授: 陳正忠
Chen, Jeng-Chung
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所碩士在職專班
Institute of International Management (IIMBA--Master)(on the job class)
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 48
中文關鍵詞: 資訊科技支出歐債危機經營績效
外文關鍵詞: IT investment, European debt crisis, Financial performance
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  • ABSTRACT III ACKNOWLEDGEMENTS IV TABLE OF CONTENTS V LIST OF TABLES VII LIST OF FIGURES IX CHAPTER ONE INTRODUCTION 1 1.1 Research Background. 1 1.2 Research Motivation. 3 1.3 Research Objective. 9 1.4 Research Structures. 9 Figure 1-1 Research flow of this study 10 CHAPTER TWO LITERATURE REVIEW 11 2.1 Brief History of Economic Crisis 11 2.2 IT Investment as Competitive Advantage to Firm in Turbulent Environments 12 2.3 Information Technology (IT) Investment and Firm Performance. 14 2.4 Firm Performance. 16 2.4.1 Financial Performance Measures. 17 2.4.2 Market Performance Measures. 19 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 20 3.1 Research design 20 3.2 Data Sources and Sample Selection. 20 3.3 Variable Definition and Measurement. 24 3.3.1 Independent Sample t-test (or One Sample t-test). 25 3.3.2 Paired Sample t-test. 25 3.4 Effect Size. 26 CHAPTER FOUR RESEARCH RESULTS 27 4.1 Descriptive Statistics. 27 4.2 Independent Sample t-test. 31 4.3 Paired Sample t-test. 36 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 42 5.1 Summary and Conclusion. 42 REFERENCES 46

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