本研究提出從使用者觀點探討智慧型手機行動加值應用服務之使用意願及行為意向，即以科技接受使用模型為理論基礎，結合「科技準備度」、「電腦自我效能」等相關理論，建構出研究的基礎架構，透過實証的角度來影響消費者使用智慧型手機行動加值應用服務影響。本研究問卷發放樣本共有540份，其中有20份填答不完整故予以捨棄，有效樣本共有520 份。有關本研究之研究成果摘錄如下：
1.電腦自我效能對使用者的認知有用具正向顯著影響。
2.電腦自我效能對使用者的認知易用具正向顯著影響。
3.科技準備度之樂觀性對使用者的認知有用具正向顯著影響。
4.科技準備度之創新性對使用者的認知有用具正向顯著影響。
5.科技準備度之不適應性對使用者的認知有用具負向顯著影響。
6.科技準備度之不安全性對使用者的認知有用具負向顯著影響。
7.科技準備度之樂觀性不會對使用者的認知易用產生顯著影響。
8.科技準備度創新性不會對使用者的認知易用產生顯著影響。
9.科技準備度之不適應性對使用者的認知有用具負向顯著影響。
10.科技準備度之不安全性對使用者的認知有用具負向顯著影響。
11.使用者的認知易用不會對其認知有用產生顯著影響。
12.使用者的認知有用會對其使用態度產生正向顯著影響。
13.使用者的認知易用不會對其使用態度產生顯著影響。
14.使用者的使用態度不會對其行為意圖產生顯著影響。
15.使用者的認知有用會對其行為意圖產生正向影響。
16.使用者的認知易用會對其行為意圖產生正向影響。

This study proposes to explore the use of smart phone mobile value-added application services will and behavioral intention from the user point of view, that technology acceptance to use the model as the theoretical basis, combined with the "technology readiness", "Computer self-efficacy and other related theoretical construct out of research infrastructure, through the empirical angle to influence consumers to use smart phone mobile value-added application service impact. In this study, questionnaires a total of 540 samples, of which 20 were Tianda incomplete therefore be discarded, a total of 520 copies of the valid samples. Excerpt about the results of this study are as follows: 1.Computer self-efficacy on the user's cognitive appliances positive significant effect.；2.Computer self-efficacy on the user's perceived ease appliances positive significant effect.；3.Technology readiness of optimism on the user's cognitive appliances positive significant impact.；4.Technology readiness innovative appliances positive significant impact on the user's cognitive；5.Technology readiness adaptability to the user's cognitive appliances negative significant.；6. The technology readiness of the insecurity of the user's cognitive appliances negative significant impact.；7.The technology readiness of the music observability does not awareness of the user's ease of use have a significant impact.；8.Technology readiness and innovative does not have a significant impact on the user's awareness and use.；9.Technology readiness adaptability to the user's cognitive appliances negative significant impact.；10 the technology readiness of the insecurity of the user's cognitive appliances negative significant impact.；11.User's perceived ease no cognitive useful to have a significant impact.；12.User's perceived usefulness will be a positive significant impact on attitude.；13 user perceived ease of use will not be a significant impact on their attitudes.；14 the use of the user's attitude is not their actions intended to have a significant impact.；15. Useful to the user's awareness of their behavioral intentions have a positive impact.；16 the user's perceived ease with the intention of its behavior has a positive impact.

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