在面對全球化的競爭趨勢,生產訂單的取得已非單純的品質與價格考量,快 速開發新產品、快速量產以及快速地反應市場與客戶需求已成為關鍵因素。而對 於液晶顯示器TFT-LCD產業而言,產能供過於求的生態使得公司必須以更積極的 態度來面對新產品開發專案。一個成功的開發專案需考量公司內外部環境、技術 能力與資源的提供,並透過專案系統化的管理來達成。
本研究藉由資料搜集與問卷分析的方式了解組織文化與關鍵績效指標對於現行專案執行成果與滿意度的影響。透過對組織專案流程的探討,瞭解研究結果背後所造成的原因做為改善的參考。
研究結果顯示,組織文化中團隊導向有助於專案成效地改善,但專案成員認為組織文化並未營造鼓勵團隊與創新的氛圍。而在關鍵績效指標的部分,從迴歸分析中可知一般性績效指標對於專案成效有正向的顯著影響,然而專案成員在於非量化性的指標,如技術創新、客戶滿意度等的認知與實際專案狀況有顯著的落差,個案公司應對於非量化的指標發展出一套衡量評斷的方式,並訂立明確的指標,並透過專案系統化的管理監控,提高新產品開發專案成效。

Production orders are not based simply on quality and price under the conditions of greater global competition, but also on the speedy development of new products, rapid mass production, and quick responses to the demands of the market and individual customers. In the liquid-crystal display (TFT_LCD) industry, companies must be more proactive with regard to new product development projects. A successful project will make a company more competitive and enable it to increase revenues, and this can be achieved by considering both the internal and external environments, as well as the available technology and resources, through a process of systematic project management.
This study examines the impact of and satisfaction with the results of new product development projects from the perspective of organizational culture and key performance indicators (KPI). Companies can improve the performance of their new product development projects by exploring the reasons behind the results of this work.
With regard to organizational culture, the results show that if a company makes the work more team-oriented, the project performance will be improved. However, the project members surveyed in this study did not think that their company had made the work atmosphere more team-oriented or conducive to innovation. With regard to KPI, the results of the regression analysis show that higher general KPI have a positive impact on project performance. However, the project members surveyed in this work stated that there were significant gaps with regard to the non-quantifiable indicators between actual project performance and awareness, such as technological innovation and customer satisfaction. Companies should thus develop better measurements to assess such non-quantitative indicators, as this will improve the performance of new product development projects through systematic project management.

中文部分
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