| 研究生: |
莊子揚 Chuang, Tzu-Yang |
|---|---|
| 論文名稱: |
外包代工廠面對客戶遴選機制之應對策略研究-以汽車零組件代工廠為例 The Responding Strategy on Customer’s Supplier Selection Mechanism - A Case of Auto-component Industry |
| 指導教授: |
王泰裕
Wang, Tai-Yue |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 工業與資訊管理學系碩士在職專班 Department of Industrial and Information Management (on the job class) |
| 論文出版年: | 2019 |
| 畢業學年度: | 107 |
| 語文別: | 中文 |
| 論文頁數: | 94 |
| 中文關鍵詞: | AHP 、供應商評選 、策略研究 、SWOT分析 、五力分析 |
| 外文關鍵詞: | reverse engineering, AHP, SWOT, five-force analysis, 80/20 rule |
| 相關次數: | 點閱:186 下載:11 |
| 分享至: |
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在現今全球化的洪流當中,工廠與工廠之間的競爭越來越劇烈,汽機車零組件產業供應鏈在南台灣更是百家爭鳴,每一個產業區塊都是滿滿的競爭者。而且以往在供應鏈當中只需要單純的把產品交付到客人手中,但到現今的全球化供應鏈當中時,傳統的單打獨鬥已注定成為被淘汰的產業犧牲品,尤其在過往常常被人詬病的就是供應鏈的長鞭效應,因此現在的供應鏈是互助的形式共同成長,在持續成長的同時也必須把握住自身的優勢,並不斷的精進自己改善劣勢才能不被這波洪流中淘汰。
每一間工廠就必須思考如何在從競爭者當中脫穎而出成為供應鏈中的一員,這涉及的層面非常廣。而本研究使用的是逆向工程的概念,以反向推理的想法透過問卷了解汽車零組件產業的關鍵因子後進行AHP分析,在找出各項因子以及權重之後,依據這些權重排序以個案的方式在SWOT及五力分析的構面下制定策略。
制定策略的重心將著重在80/20法則,把80%的資源及心力改善前20%重要的評選因子,而本研究在第四章的策略制定中,制定了五項策略來改善前十項的AHP關鍵因子,期望循著策略逐步執行後能使個案公司順利的在供應鏈當中穩定且持續精進的發展。
With the increasingly mature production technology of Auto-component, the competition among suppliers is becoming more and more intense. How to stand out from other competitors and become a regular supplier of Auto-component factories is the main purpose of this research. This research uses the similar concept of reverse engineering and studies the supplier selection mechanism through AHP(Analytic Hierarchy Process) with the idea of reverse reasoning. After finding each factor of AHP and its relative weight, we can select and formulate the strategy under the framework of SWOT and five-force analysis on a case-by-case basis according to the weight ranking. The focus of formulating the strategy will be on the 80/20 rule, 80% of the resources and effort will be used to improve the top 20% of the important selection factors, and concentrate the resources to achieve the goal of standing out from the competitors.
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Byun, D.-H. (2001). The AHP approach for selecting an automobile purchase model. Information & Management, 38(5), 289-297.
Chen, Y. J. (2011). Structured methodology for supplier selection and evaluation in a supply chain: Elsevier Science Inc.
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Saaty, T. L. (1986). Axiomatic foundation of the analytic hierarchy process. Management Science, 32(7), 841-855.
Saaty, T. L. (2003). Decision-making with the AHP: Why is the principal eigenvector necessary. European Journal of Operational Research, 145(1), 85-91. doi:https://doi.org/10.1016/S0377-2217(02)00227-8
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Weber, C. A., Current, J. R., & Benton, W. C. (1991). Vendor selection criteria and methods. European Journal of Operational Research, 50(1), 2-18. doi:https://doi.org/10.1016/0377-2217(91)90033-R
Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic management journal, 5(2), 171-180.
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Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Bruno, G., Esposito, E., Genovese, A., & Passaro, R. (2012). AHP-based approaches for supplier evaluation: Problems and perspectives. Journal of Purchasing & Supply Management, 18(3), 159-172.
Byun, D.-H. (2001). The AHP approach for selecting an automobile purchase model. Information & Management, 38(5), 289-297.
Chen, Y. J. (2011). Structured methodology for supplier selection and evaluation in a supply chain: Elsevier Science Inc.
Collis, D. J., & Montgomery, C. A. (1999). Competing on Resources: Strategy in the 1990s Knowledge and strategy (pp. 25-40): Elsevier.
Conner, K. R. (1991). A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm? Journal of management, 17(1), 121-154.
Dickson, G. W. (1966). An Analysis Of Vendor Selection Systems And Decisions. Journal of Purchasing, 2(1), 5-17. doi:10.1111/j.1745-493X.1966.tb00818.x
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