近年來隨著國際間環保潮流與意識的興起，越來越多的製造商將綠色設計的觀念加入產品設計當中，使得綠色產品設計研發逐漸發展成為一股潮流。未來任何產品趨勢一定都會與「綠色」或「環保」有相當的關聯性，也就是說，在進行產品設計時就必須考量產品對於環境的衝擊和影響的程度，才能確保綠色產品的產生。然而，根據過去文獻所提出之綠色產品的設計與研發，多數著重於材料的選擇及使用、技術、製程與設計等階段，卻忽略消費者的需求與觀點也是需要被考量的。因此，導致市場及消費者對於綠色產品的接受度普遍不高，相對地影響綠色產品對於環境保護的實質意義與價值。

　因此本研究主要以品質機能展開（Quality Function Deployment, QFD）中第一階段產品規劃作考量，透過文獻探討歸結出綠色顧客需求及綠色工程技術的項目，以模糊理論擬定顧客需求與工程設計需求之間的模糊關係。另外，考量顧客滿意度、成本及環境污染為目標，建立模糊多目標規劃模式，同時考量目標之間所存在的模糊優先順序，以更為彈性的方式，協助決策者根據不同需求，尋求較佳的目標達成度與工程設計需求完成度組合。

對資訊發達的社會而言，電子產品已成為人類生活重心的一部分，因此本研究將以筆記型電腦為例，鑒於對綠色產品的要求，達到科技與環保性兼具的產品，提升產業競爭優勢。

關鍵詞：綠色產品、模糊理論、品質機能展開、多目標

With the rising awareness of environmental concerns in recent years, the environmental impact of products must be taken into account during the design stage. However, previous studies on the research and development of green products have emphasis on the choice of materials and manufacturing techniques, and the needs and viewpoints of consumers have been rather neglected. As a result, the market acceptance of green products remains poor, which diminishes the value of such goods with regard to environmental protection.

Therefore, this research considers mainly the first stage of product planning of Quality Function Deployment (QFD). Through a literature review, I derived the demands of consumers and the technology needed for green design by using fuzzy sets to represent the relation between the demand of the customer and design in the matrix. In addition, as the goal is to consider customers satisfaction, cost and environmental pollution, a method is proposed in this research that uses multi-objective programming of fuzzy theory with imprecise goal hierarchy, where the levels of importance are imprecisely defined and represented by fuzzy relations. Thus, for the purpose of assisting each decision maker on the basis of different demands, a flexible decision making tool is produced that can calculate the achievement degree of each goal and the fulfillment level of the engineering design requirements.

Keywords: Green Products, Fuzzy Theory, Quality Function Deployment (QFD), Multi-objective Programming.

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