| 研究生: |
吳翊寧 Wu, Yi-Ning |
|---|---|
| 論文名稱: |
客戶視角探討地下管線工程轉型提升競爭力關鍵因素 Exploring the Critical Factors of Transforming to Enhance Competitive Edge in Underground Pipeline Engineering from Customer's Perspective |
| 指導教授: |
張紹基
Chang, Shao-Chi |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2024 |
| 畢業學年度: | 112 |
| 語文別: | 中文 |
| 論文頁數: | 72 |
| 中文關鍵詞: | 地下管線工程 、公共管線 、競爭優勢 、層級分析法 |
| 外文關鍵詞: | Underground Pipeline Industry, Public Pipelines, Competitive Edge, Analytic Hierarchy Process |
| 相關次數: | 點閱:80 下載:2 |
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台灣八大地下管線所建置的工程牽動著民生需求,無非是公共服務和城市運作的關鍵要角,然而傳統地下管線工程公司面對的困境除了外部環境的勞動力缺乏、利潤逐年減少,以及2050淨零碳排等議題,內部的管理和工法的層面亦存在著缺乏數位思維、價值觀差異、技術障礙等諸多難題。由於目前尚無研究針對地下管線工程相關的升級轉型或競爭優勢做深入討論,本研究主張建立一套適用於地下管線工程提升競爭優勢的關鍵因素模式,藉由客戶的角度檢視並提供核心量能升級的方向,期望透過企業升級轉型、競爭力分析的文獻探討建立初步層級架構,再透過3份專家問卷調查取得關鍵客戶及業界具備高度競爭優勢之相關企業的共識,建立整體層級架構,再進一步利用15份AHP專家問卷調查客戶及潛在客戶之意見,予以掌握到地下管線工程競爭優勢的關鍵構面與關鍵因素。
本研究結果顯示,在4項關鍵構面的排序中,最重要的是「經營策略」,其次依序為「組織」、「人員」以及「技術」;而在10項關鍵因素中,排名前五的關鍵因素包含「企業文化」、「供應鏈協作」、「提升企業品牌形象」、「專業技能培訓」以及「獎懲制度」。隨著市場需求的演變,許多產業陸續轉型,提供客戶更全面更完善的服務,而地下管線工程亦需在此翻推進下找到能強化核心資源,取得競爭優勢的立基點,予以創造更多價值。
The construction works undertaken by the eight major underground pipelines in Taiwan are crucial components of public services and urban operations, directly impacting the daily needs of the population. However, traditional underground pipeline companies face numerous challenges in terms of management and construction method, including a lack of digital mindset, values differences, and technological barriers. This study advocates for the establishment of a critical factor model applicable to underground pipeline engineering to enhance competitive edge in various aspects. By examining from the customer's perspective and providing directions for upgrading core capabilities, the aim is to develop a preliminary hierarchical framework through literature exploration on corporate upgrading transformation and competitiveness analysis. This study employs 3 experts from customers and the enterprise who successfully achieved transformation to obtain consensus. This will help build an overall hierarchical structure. Further insight into the key dimensions and factors of underground pipeline engineering digital and transformation will be gained through 15 Analytic Hierarchy Process (AHP) expert questionnaires involving customers and potential clients.
The result of this study indicates that among the four critical dimensions, Business Strategy is the most crucial, followed by Organization, Personnel, and Technology in sequential order. Regarding the ten key factors, the top five includes Corporate Culture, Supply Chain Collaboration, Enhancing Brand Image, Professional Skills Training, and Rewards and Penalties System. With the evolution of market demands, many industries are gradually undergoing transformations to provide customers with more comprehensive and improved services. Similarly, in the field of underground pipeline engineering, it is essential to identify a solid foundation that can enhance core resources, establish a competitive edge, and ultimately create additional value as the industry advances.
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