近年來時常驚爆食安危機，民眾對於飲食安全日益重視，因而有愈來愈多企業推出有機健康的食品，使得有機農產品市場蔚然發展。然而，展望台灣有機農業未來的前景，仍有生產面、驗證面以及銷售面等產業瓶頸亟待克服，像是小農經營型態、有機農業生產成本過高、有機認證機制尚未成熟、消費者參與度不足等問題。因應新創風氣盛行，也有愈來愈多新創企業投入糧食及農業議題，但礙於同質性太高、無差異化特色等原因(鄭志凱，民104)，這些新創企業缺乏一個永續的商業模式支撐，而無法改善有機農業與糧食問題。
本研究將透過質性研究的單一個案研究方法，以商業模式觀點來探討馬修嚴選此一提倡農民、企業與消費者三贏的企業，在開創事業的過程中如何透過與利害關係人的互動，進而型塑出一個永續經營的商業模式。本研究根據馬修嚴選個案的分析，發現到企業與利害關係人的商業模式是互相鑲嵌、彼此牽動的，企業藉由一些活動讓不同利害關係人之間產生互動，形成一多邊關係的價值網絡，使得利害關係人影響商業模式的層面更廣、更深，同時利害關係人對於企業能夠凝聚更強大的價值主張，透過此緊密關係而型塑出更為完善的商業模式。

In recent years, food safety scandal occurred frequently and people increasingly pay attention to the issue of food safety, which makes the markets of organic foods prospers. However, there exist many problems in Taiwan’s organic foods markets, including management of small farmers, high cost of organic agriculture, immaturity of organic certification, and short engagement of consumers. In order to solve these problems, many enterprises build up but the homogeneity is too high. It means that these firms cannot develop a sustainable business model. Therefore, this research wants to analyze how the firms interact with its stakeholders to shape and change its business model to a more sustainable goal in the perspectives of business model.
Since the literature of business model is still an emerging area, and there is little literature discussing the dynamics of the business model. So, the research uses the case study method in qualitative research to deepen the analysis. Through case study of Matthew’s Choice, our conclusion finds that when a firm’s business model is sited with stakeholders’ business model, if the firm makes its stakeholders interact with other stakeholders, then they will influence the aspects of business model broadly and deeply, which can makes the business model more sustainable. Moreover, the research finds that this network not only occurs within the firm, but also appears outside the firm together with its stakeholders, which makes the business model evolves into a multiple-relationship value network.

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