本研究以國內汽車零配件產業中之「引擎零件」、「轉向系統零件」、「車身零件」、「防盜系統、電動窗、電子式中控鎖」、「塑膠零件」等生產業者為對象，探討汽車零配件產業在「市場導向」、「產品創新」與「經營績效」三個構面之間的關聯性，期望給予汽車零配件業者於經營績效的策略上有些許幫助。共發放問卷270份，回收有效問卷237份，有效回收率87.7%。
經SPSS之統計方法進行分析，實證歸納結論如下：
1.市場導向對產品創新之路徑係數為0.63，故市場導向顯著正向影響產品創新，且影響強度為中高度。
2.市場導向對經營績效之路徑係數為0.45，故市場導向顯著正向影響經營績效，且影響強度為中度。
3.產品創新對經營績效之路徑係數為0.25，故產品創新顯著正向影響經營績效，且影響強度為中低度。
4.市場導向透過產品創新對經營績效之間接路徑係數為0.16，故間接效果是中低度顯著正向。

本研究實證結果並發現，由線性結構關係模式之路徑圖發現汽車零配件產者對「市場導向」、「產品創新」與「經營績效」各構面之間，在直接效果中，除產品創新對經營績效的路徑稍低外，其他構面間路徑均有正向且顯著的影響。在總效果部份，市場導向影響經營績效之總效用較產品創新影響經營績效之總效用大。

This search is focused on the manufacturers for “ Engine parts”, “Steering System parts”, “Automobile Body parts”, “Burglar Alarms System, Power Window, Electrical Central Power Lock”, “Plastic Components” and etc in domestic Auto / Vehicle Parts & Accessories industries. I studied the relationship between the Auto / Vehicle Parts & Accessories industries and three intellection -“Market Guidance”,“Product Innovation”and “Operation Efficiency”. I expect it would bring inspiration and slight assistance to the policy of operation efficiency for these auto parts manufacturers.
There were totally 270 research sheets released and then effective 237 research sheets returned. The effective percentage is about 87.7%.
After analyzing the results according to the method of SPSS, here I got a final consequence as below.
First, it takes about 0.63 relative factors for the relationship “Market Guidance” to the “Product Innovation”. As a result, the “Market Guidance” affects “Product Innovation” positively and greatly, and then the efficiency strength is great moderately.
Second, it takes about 0.45 relative factors for the relationship “Market Guidance” to the “Operation Efficiency”. As a result, the “Market Guidance” affects “Operation Efficiency” positively and the efficiency strength is moderately.
Third, it takes about 0.25 relative factors for the relationship “Product Innovation” to the “Operation Efficiency”. As a result, the “Product Innovation” affects “Operation Efficiency” positively and the efficiency strength is mild moderately.
Forth, it takes about 0.16 relative factors for the relationship “Market Guidance” come along with “Product Innovation” to the “Operation Efficiency”. As a result, the indirect efficiency is mild moderately.
Consequently, we can get a final consequence from the route of SEM（Structural Equation Model）for the relationship between the auto parts manufacturers and each intellection of the “Market Guidance”, “Product Innovation” and “Operation Efficiency”. In the portion of direct effect, there is an apparent and active effect from each route except the route between the “Product Innovation” to “Operation Efficiency”. In the portion of sum effect, the final effect caused by “Market Guidance” is greater than what the “Product Innovation “brings on the whole operation efficiency.

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