Derived from service-dominant logic, customer engagement gained its popularity for the past years. Previous research tries to understand the multidimensionality of customer engagement, therefore this also try to prove the multidimensionality of customer engagement with new dimension, social dimension, empirically. This study use perception-based antecedents and destination familiarity as the antecedents and website advocacy, intention to visit destinations and perceived authenticity as the consequences of customer engagement in tourism website. This study used 467 participants in the study and bring some theoretical and managerial implications.

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