近年來景氣低迷，全國上下莫不期盼政府展示魄力，一方面揭示經濟政策，一方面表彰重點產業，讓大家有共同努力的目標。因應我國挑戰2008國家發展重點計畫中的重點項目，經濟部擬定的「兩兆雙星產業發展計畫」，明確勾勒出我國核心與新興產業政策方向，擬具具體可行的策略措施，將能加速產業升級發展，並有效提升國際競爭力；「兩兆雙星核心優勢產業」，其中，兩兆產業係指半導體產業及影像顯示產業；雙星產業則指數位內容產業及生物技術產業。

　　為能提昇企業全球競爭力，落實企業永續經營的理念；本研究的主要目的在於：一、探討與實證「組織文化影響行銷策略」。 二、探討與實證「行銷策略影響顧客關係管理」。三、探討與實證「行銷策略影響組織績效」。四、探討與實證「顧客關係管理影響組織績效」。五、探討與實證「組織文化影響組織績效」。六、探討與實證「組織文化、行銷策略、顧客關係管理」對組織績效之影響。七、探討與實證「組織文化、行銷策略、顧客關係管理」與組織績效間之關聯性。八、針對研究結果，對研究對象提出適當建議。

　　本研究針對光電產業以組織文化、行銷策略、顧客關係管理與組織績效四大構面為研究架構。採用郵寄問卷調查法，針對財團法人光電科技工業協進會2002年所出版之「2002~2003光電產品採購指南」內載登錄833家廠商為研究對象，將所蒐集之資料，運用SPSS 10.1版，透過樣本結構分析、各構面因素之均值分析、各構面之因素及變數分析、集群分析、ANOVA分析、MANOVA分析、迴歸分析、Pearson 相關分析之統計方法加以探討研究。

　　對於光電產業實證結論如下：一、組織文化對行銷策略有顯著地正向影響；愈是強調組織文化的實施，對於行銷策略的運作順暢表現愈好！二、行銷策略對顧客關係管理有顯著地正向影響；愈是重視行銷策略的運作，則顧客關係管理表現愈好！三、行銷策略對組織績效有顯著地正向影響；愈是強調行銷策略的運作，則組織績效成果表現愈好！四、顧客關係管理對組織績效有顯著地正向影響；愈是重視顧客關係管理的推動，組織績效成果表現愈好！五、組織文化對組織績效有顯著地正向影響；愈是強調組織文化的實施，組織績效成果表現愈好！六、「組織文化、行銷策略、顧客關係管理」對組織績效有顯著地正向影響；愈是營造組織文化、行銷策略、顧客關係管理的提升，組織績效成果表現愈好！七、「組織文化、行銷策略、顧客關係管理」與「組織績效」構面間，皆呈現顯著地正向關係；探討組織績效時，應同時引進組織文化、行銷策略及顧客關係管理，方能締造更佳之組織績效。

　　Since the recession happened during the past years, the government is excepted to be much daring and resolute to propose the economic policy and indicate key developing industries. To pro-act the challege of key items of 2008’s national developing key proposal, the Ministry of Economic Affairs drew up “Two Stars, Two Trillions” developing plan to clearly indicate the Taiwan’s conpentency, updated developing industrial policy, productive strategies and actions. This plan will speed up the upgrading of Taiwan industries and reinforce the competitiveness of Taiwan. Two trillions are industries of semiconductor and photo display, and two stars are industries of digital content and biotechnology.

　　In order to promote the international competitiveness of Taiwan industries, and to implement the vision of continuous management of enterprise, hereafter, the purposes of this study are raised as follows:
1. To research and experiment that the organizational culture will influence the marketing strategies.
2. To research and experiment that the marketing strategies will influence the customer relationship management.
3. To research and experiment that the marketing strategies will influence the organizational performance.
4. To research and experiment that the customer relationship will influence the organizational performance.
5. To research and experiment that the organizational culture will influence the organizational performance.
6. To research and experiment that the influences between organizational performance and organizational culture, marketing strategies, customer relationship management.
7. To research and experiment that the relationships between organizational performance and organizational culture, marketing strategy, customer relationship management.
8. To provide some appropriate recommendations to the respondents.

　　This study focuses on the opto-electronic industry with utilizing the research structures of organizational culture, marketing strategies, customer relationship management, and organizational performance. The researcher mails the questionnaire to 833 companies listed in the “2002~2003 photonics product purchasing guideline” published by Photonics Industry & Technology Development Association in 2002. Utilizing SPSS10.1, the means, factor analysis, cluster analysis, ANOVA, MANOVA, regression, Pearson statistics were conducted.
　　The empirical results for opto-electronic industry are listed below:
　　1. The organizational culture slightly significantly influences the marketing strategies. The more the implements of the organizational culture is emphasized, the more the performance of the marketing strategy is better.
　　2. The marketing strategies significantly influences the customer relationship management. The more the operations of the marketing strategy is seriously concerned, the more the performance of the customer relationship management is better.
　　3. The marketing strategies significantly influences the organizational performance. The more the operations of the marketing strategy is emphasized, the more the assessment of the organizational performance is better.
　　4. The customer relationship management significantly influences the organizational performance. The more promotion of the customer relationship management is focused, the more the assessment of the organizational performance is better.
　　5. The organizational culture significantly influences the organizational performance. The more the implements of the organizational culture is emphasized, the more the assessment of the organizational performance is better.
　　6. The organizational culture, organizational strategies and customer relationship management significantly influences the organizational performance. The more the organizational culture, organizational strategies and customer relationship management were reinforced, the more the assessment of the organizational performance is better.
　　7. There are positive relationships among organizational culture, organizational strategies, customer relationship management and organizational performance. Reserching the organizational performance, it should be adoptted and combined with the organizational culture, organizational strategies and customer relationship management at the same time, then it could raise the organizational performance.

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三、 網路部份
1. http://cc.ee.ntu.edu.tw/~peng/main.html 國立台灣大學電機學院光電工程學研究所

2. http://www.dgbas.gov.tw/dgbas03/bs1/text/indu89/indu0-1.htm 中華民國行業標準分類 行政院主計處第三局 (91年01月19日發布)

3. http://www.dgbas.gov.tw/dgbas03/bs3/econ_ana.htm 我國光電產業概況分析 行政院主計處第三局 (91年07月16日發布)

4. http://www.ebmfg.org.tw/content/application/ebmfg/vocabulary/ 工業局電子化eb服務網站

5. http://www.eose.ncku.edu.tw/index.htm 國立成功大學光電科學與工程研究所

6. http://www.hsivhs.tpc.edu.tw/ch03/03-2/ba3/author.htm 行職業展望(89年11月)

7. http://www.ncu.edu.tw/~osc/relative/relative_index.html 國立中央大學光電科學中心

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