| 研究生: |
洪良佶 Hung, Liang-Chi |
|---|---|
| 論文名稱: |
顧客需求及出貨服務系統接受度之研究-以台灣I液晶面板公司為例 The Adoption of Customer Demand and Delivery Service System (CDDS) - An Empirical Investigation of I TFT-LCD Company in Taiwan |
| 指導教授: |
呂錦山
Lu, Chin-Shan |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2013 |
| 畢業學年度: | 101 |
| 語文別: | 中文 |
| 論文頁數: | 121 |
| 中文關鍵詞: | 科技接受模式 、創新擴散理論 、結構方程模式 、液晶面板 、顧客需求及出貨服務系統 |
| 外文關鍵詞: | Technology acceptance model, Innovation diffusion theory, Structural equation model, Thin firm transistor-liquid crystal display, Customer demand and delivery service system |
| 相關次數: | 點閱:173 下載:5 |
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本研究目的為探討液晶面板產業I公司員工對於『顧客需求及出貨服務系統』(CDDS)使用上的態度及意願接受程度,藉由員工認知的角度,探討系統實際使用者對於使用『顧客需求及出貨服務系統』(CDDS)系統時,受到影響各使用態度及意願各構面之關係並加以驗證。
本研究以問卷調查方式進行,主要以台灣I液晶面板公司內部實際使用過『顧客需求及出貨服務系統』CDDS系統各部門員工作為問卷發放對象,有效回收樣本共274份。本研究模式採用科技接受模型(TAM)作為基礎,提出了CDDS系統接受模式,並以方程結構模式(SEM)檢驗「創新擴散」、「認知易用性」、「認知有用性」與使用者「態度」及「意願」等因素之間的關係。
結果顯示,「創新擴散」與「認知易用性」及「認知有用性」存在正向關聯,本研究結果也顯示「認知易用性」及「認知有用性」與CDDS使用「態度」有顯著性的正向關係影響。本研究顯示「認知有用性」與CDDS使用「態度」與CDDS使用「意願」有顯著性的正向關係影響。最後,分別就學術及實務方面討論本研究成果的意涵。
The objective of this study is to develop and empirically test a model on the adoption of Customer Demand and Delivery System (CDDS) in I TFT-LCD manufacturing company in Taiwan.Data collection was based on a questionnaire survey from 274 employees. A structural equation modeling (SEM) was conducted to test the relationships among compatibility, innovation diffusion, organizational characteristics, environmental characteristics, perceived usefulness, perceived ease of use, attitude towards the CDDS, and use intention. Results indicated that innovation diffusion was positively associated with perceived usefulness and perceived ease of use. The research findings also indicate that perceived usefulness and perceived ease of use positively influence on attitude toward the CDDS. Specifically, this study found that perceived usefulness and attitude toward to CDDS have a positive influence on use intention. Theoretical and practical implications of the research findings are discussed.
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